2020 Super Bowl Advertisers
Hard Rock Hotels & Casinos is making its Big Game debut with a 60-second spot out of VaynerMedia that will air shortly before the halftime show. This inaugural Super Bowl buy comes the year the game is slated to be played at the Hard Rock Stadium in Miami, and the ad was filmed at the new, guitar-shaped Hard Rock Hotel & Casino in Hollywood, Florida. According to CEO Jim Allen, this Michael Bay-directed spot will be a mini story that can subsequently be expanded upon.
In its Big Game debut, Little Caesars Pizza will promote a new offering: delivery. Reportedly, the pizza chain will claim to offer "America's Best Value, Delivered," and assert itself as the "best thing since sliced bread" in a creative starring Rainn Wilson. In choosing to run a spot during the Super Bowl, Little Caesars notably breaks the tradition of pizza chains advertising prior to the game to entice large game-day orders.
In its eighth year as a title sponsor of the Super Bowl Halftime Show and its 18th year as an NFL partner, Pepsi will once again be utilizing hefty star power in a 30-second spot with breakout artist H.E.R. and hip hop icon Missy Elliot, promoting Pepsi Zero Sugar and its new black matte can. Check out Pepsi's 2019 Super Bowl spot, another star-studded production featuring Steve Carell, Cardi B and Lil Jon.
Agency 72andSunny is tackling this highly charged 60-second spot for the National Football League, starring retired player Anquan Boldin. The spot relays the story of Boldin's cousin, Corey Jones, who was shot and killed by a police officer while waiting for roadside assistance. The subject matter marks a dramatic turn from the brand's rather lighthearted 2019 Super Bowl ad, which took on a comical tone to celebrate its 100th year.
A 60-second spot during the first half of Super Bowl LIV will mark Verizon's third consecutive Big Game appearance. First responders and the life-saving potential of 5G will be the focus, and three preceding ads, set to air prior to the Big Game, will set the stage. In 2019, similarly, first responders took center stage.
Turkish Airlines will return for its fifth Super Bowl with a 30-second spot out of David Miami during the third quarter. Last year the airline celebrated its 85th anniversary with the promotion of its short film, "The Journey."
Back again in the Big Game, Planters will run what it calls a "nutty adventure" which will leave fans "shell-shocked." Matt Walsh, or Mike McLintock from "Veep," who will star in this ad alongside fellow actor Wesley Snipes and the famed Mr. Peanut, calls his first Super Bowl appearance "a tiny milestone, if you will." Bad puns aside, this 30-second spot out of VaynerMedia will air during the third quarter and will reportedly show the lengths to which Mr. Peanut will go to protect his friends. Last year’s spot with Alex Rodriguez and Charlie Sheen did not lack for nuttiness.
Chester Cheetah is sprinting back to the Big Game after a decade-long hiatus. Frito-Lay has not revealed any information about its 30-second ad buy for the cheesy snack, but it will possibly use the opportunity to promote Cheetos Popcorn, which was previously offered only at Regal Cinemas theaters but became available from retail outlets in early January.
Doritos is continuing its streak of Big Game buys with a 30-second spot set to air in an undisclosed time slot during Super Bowl LIV. No details are currently known about the creative direction the ad will take, but the snack brand has been known to employ celebrity appearances in its more recent game day showings. Take a chance and check out its blast-from-the-past 2019 Super Bowl commercial.
Heinz is tapping Roman Copolla to direct its first Big Game spot in four years, which will continue to promote its hybrid flavor spreads, and will introduce a new addition: HoneyRacha. This will also be the first time the condiment giant will work with agency Wieden & Kennedy. The brand went viral with its dog-eat-dog commercial from the 2016 Super Bowl.
Another year, another Big Game Budweiser appearance. The ubiquitous beverage will be promoted in a 60-second spot out of David Miami which, per AB InBev’s chief marketing officer, will celebrate American values and the ability of ordinary people to do extraordinary things. The brand brought back the Clydesdale horses in its 2019 spot.
Back for more Super Bowl airtime, Michelob will run two 60-second spots out of FCB, including one for Pure Gold, its organic beer. Both ads, like in years past, will focus on the drink’s promotion of wellness.
Bud Light is tapping usual suspect Wieden + Kennedy to give a comedic tilt to its minute-long 2020 Super Bowl spot, which will jointly promote the new Bud Light Seltzer alongside the original beverage. It is one of four ads from Anheuser-Busch brands set to air during the Big Game.
Agency Badger & Winters is taking the reins on its first-ever Big Game ad for Olay. The skincare brand's second consecutive Super Bowl spot will feature powerhouse celebs such as Busy Philipps, Lilly Singh, Nicole Stott, Taraji P. Henson and Katie Couric headlining its #MakeSpaceForWomen campaign, which will donate $1 to the nonprofit Girls Who Code every time the hashtag is used. Take a stab at Olay's killer 2019 Super Bowl commercial.
It's been more than half a decade since SodaStream made a Game Day appearance, but the carbonation company will return this year for its first Big Game since being acquired by PepsiCo in 2018. Its 30-second spot, directed by Super Bowl ad veteran Bryan Buckley, is set to air just before the halftime show, and will prioritize the reduction of single-use plastics.
Democratic presidential candidate Michael Bloomberg's campaign will air a 60-second spot during Super Bowl LIV that is critical of President Donald Trump.
The reelection campaign for President Donald Trump has purchased 60 seconds of ad space during Super Bowl LIV, though it is as yet unclear whether this will constitute a single minute-long spot or two 30-second commercials. It will be precipitated by a text message sent to supporters in the days leading up to the Big Game.
After sitting out the main game last year and breaking a 13-year advertising streak, Super Bowl staple Coca-Cola is returning with a minute-long spot for one of its many beverage brands, with possible candidates including Coke Energy or Aha sparkling water.
For the seventh year running, TurboTax will make an appearance during the Big Game. The 45-second spot will further the tax software company's campaign celebrating the abilities of mankind -- among which is filing one’s own taxes.
Sabra is dipping its toe in the Big Game waters for the first time with a 30-second spot produced by VaynerMedia. Nothing has officially been revealed about the creative, but according to a December report from Radar Online, "Real Housewives" Teresa Giudice and Caroline Manzo will take their feud to Super Bowl LIV for the hummus brand.
In its Super Bowl debut, Facebook will air a 60-second spot wherein Sylvester Stallone employs the help of Chris Rock to recreate a famous scene from his breakthrough film, "Rocky."
After sitting out the past two Super Bowls, Snickers will return to celebrate the 10-year anniversary of its famous "You're Not You When You're Hungry" campaign, which debuted in a 2010 Big Game ad starring Betty White. This year marks the 90th anniversary of the Snickers brand, and the 98th anniversary of Betty White.
For a Big Game return 30 years in the making, New York Life will kick off its 175th anniversary campaign with a minute-long spot set to air between the first and second quarters of Super Bowl LIV. Anomaly will helm the commercial, which the company says will "highlight the values that have been the foundation of New York Life for nearly two centuries."
Avocados From Mexico is making its sixth consecutive Big Game appearance with a 30-second buy during Super Bowl LIV. The produce giant is tapping four different agencies -- EnergyBBDO, Havas Media, Richards Lerma and Padilla -- to craft a spot that it says "celebrates the American avocado obsession." Its 2019 Super Bowl ad continued the brand's signature blend of celebrity cameos and comedic tone.
It looks like Kia will be continuing its pivot away from celebrity cameos and toward social issues in its 11th consecutive Big Game appearance, this time in an effort to combat youth homelessness. Overseen by agency of record David&Goliath, the 60-second spot sees the automaker teaming up with three charity partners -- Covenant House, Positive Tomorrows and StandUp for Kids -- and giving $1,000 for each yard gained during Super Bowl LIV.
This continues a tonal shift for the company that began with its 2019 Super Bowl ad, which forewent big names in favor of a focus on manufacturing.
A 30-second spot during Super Bowl LIV will mark WeatherTech's seventh Big Game appearance. Historically, the car mat maker has emphasized its "Made in America" creed. This year, allegedly, the company will go in a different direction.
For the first time since 1997, this luxury sports car brand will appear during the Big Game to plug its first all-electric vehicle, the Taycan.
For its 11th Big Game outing, Audi is teaming up with 72andSunny to offer up a new interpretation of its famed slogan, "Vorsprung durch Technik," which translates to "progress through technology." The duration and placement are as yet unknown. Check out the luxury auto brand's electric spot from last year's Super Bowl.
Hyundai will make its 12th Big Game appearance in the last 13 years with a 60-second spot set to air during the first quarter of Super Bowl LIV. Though little is known of the creative as yet, it will be the first Super Bowl ad overseen by Angela Zepeda, the automaker's chief marketing officer who took over in October 2019. The brand elevated the playing field with its 2019 spot, starring its current spokesman Jason Bateman.
Pop-Tarts will make its Big Game debut with a 30-second spot set to air right before the two-minute warning in the first half of Super Bowl LIV. The MRY-created ad will feature Jonathan Van Ness from the hit reality series "Queer Eye."
In its third Super Bowl appearance, Pringles will use a 30-second spot during the second quarter to continue its focus on the snack’s stackability, but this time with new messengers. Adult Swim's Rick and Morty demonstrate how enthusiasts can "unlock endless flavor combinations through stacking," and introduce a Pickle Rick flavor. Revisit Pringles' towering 2018 and 2019 Super Bowl ads.
The Overlook Hotel is back in business in Mountain Dew's return to the Big Game after a one-year hiatus. Tracee Ellis Ross (along with her blood-curdling scream) is set to star in a 30-second homage to the classic 1980 horror film "The Shining," the brand's first spot since it ended its 46-year relationship with BBDO New York last summer.
PepsiCo last showcased the beverage when it spat a song of ice and fire in its 2018 Super Bowl outing.