On February 4, 1968, exactly 50 years before Super Bowl LII, Dr. Martin Luther King Jr. declared one does not need specific knowledge or skills to serve; rather, all we need is "a heart full of grace and a soul generated by love." For all the tragedies Americans faced in 2017, there were just as many kind volunteers prepared to help neighbors and strangers alike. Like these individuals, Ram Trucks is built to serve.

Advertiser
Advertiser Profiles
Tagline
“Built to Serve”
Songs - Add
None have been identified for this spot
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Active
Events & Venues
Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium
Actors - Add
Cosme Duarte ... Dad teaching daughter to chop a tree, Martin Luther King, Jr. ... Voice Over)
Agency
Highdive Advertising (Agency)

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