Super Bowl commercials always generate a lot of buzz around the Big Game. Our Super Bowl Ad Center is the one-stop shop where you can find every single ad that aired on NBCU during this year’s showdown. This page displays Super Bowl ad creatives in chronological order and includes topline performance data and insights into creative effectiveness, such as Likeability and emotional resonance. Look to this page for the play-by-play of ads that aired leading up to the Super Bowl and also during the Big Game. Simply click the ad to drill into detailed performance metrics.