Hyundai Super Bowl Commercials

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In its eleventh Super Bowl outing in 12 years, Hyundai is running a single 60-second ad in the first quarter starring Jason Bateman, as well as a 30-second spot during the pre-game show. The casting decision points to a comedic tone shift for an advertiser that has kept things relatively straight-faced during the last two Big Games. The Arrested Development star is an elevator operator who guides people lower and lower to the nightmarish floors of "Root Canal" and "Vegan Dinner Party" until landing at "Car Shopping." The ad then highlights the auto maker's "Shopper Assurance" program and features the 2020 Palisade SUV.

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