Pringles Super Bowl Commercials
Pringles, a Kellogg company, will air its first-ever Big Game commercial during Super Bowl LII. "Saturday Night Live" alumnus Bill Hader will star in the spot, centered around stacking various flavors of the crisps to create unique taste combinations. A pair of teasers documents Hader on set as he tries out different accents and pontificates about halftime shows. The Grey Global Group-produced spot is set to air during the second quarter of the 2018 Super Bowl. Kellogg plans to release the spot Jan. 25 on YouTube before its TV debut.