Doritos Super Bowl 2019 TV Commercial, 'Now It's Hot' Feat. Chance the Rapper, Backstreet Boys
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Media Measurement
- National Airings
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- Last Airing
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- Creatives
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- Recently Aired On
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- Est. Spend
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- National Impressions
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- Local Impressions
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Attention & Performance Analytics
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After tasting Doritos' flamin'-hot take on its original Nacho Cheese flavor, Chance the Rapper decides to add a spicy twist to another classic. The tarmac from the Backstreet Boys' "I Want It That Way" music video gets a hip-hop update with some extra coats of pastel paint, pink-clad dancers and some fresh verses from Chance himself. And guess who's back? A puff of colorful smoke clears away to reveal the boy band back together again, rocking bright outfits and joining the rapper in a recreation of their iconic dance moves. Just like Doritos' snacks, this pop hit has become even hotter.
- Advertiser
- Doritos
- Advertiser Profiles
- Facebook, Twitter, YouTube
- Products
- Doritos Flamin' Hot Nacho
- Tagline
- “The Original, Now It's Hot”
- Songs - Add
- I Want It That Way - Backstreet Boys
- Mood
- Active
- Actors - Add
- Backstreet Boys ... Musician, Chance the Rapper ... Musician
- Agency
- Goodby, Silverstein & Partners ... Creative Agency
- Screenshots
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