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About Doritos Super Bowl 2019 TV Commercial, 'Now It's Hot' Feat. Chance the Rapper, Backstreet Boys
After tasting Doritos' flamin'-hot take on its original Nacho Cheese flavor, Chance the Rapper decides to add a spicy twist to another classic. The tarmac from the Backstreet Boys' "I Want It That Way" music video gets a hip-hop update with some extra coats of pastel paint, pink-clad dancers and some fresh verses from Chance himself. And guess who's back? A puff of colorful smoke clears away to reveal the boy band back together again, rocking bright outfits and joining the rapper in a recreation of their iconic dance moves. Just like Doritos' snacks, this pop hit has become even hotter.
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Tagline
“The Original, Now It's Hot”
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Mood
Active
Super Bowl Commercial
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Backstreet Boys ... Musician, Chance the Rapper ... Musician
Agency
Goodby Silverstein & Partners (Creative Agency)
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