ADVANCED AUDIENCE MEASUREMENT

Know The Right People Saw Your Ad-And if it Worked

Think your ad reached the right audience? Traditional age & gender demographic reporting doesn't tell the full story. iSpot Advanced Audience Measurement verifies which of your most important viewers actually saw your ads and how they engaged—so you know what's working.

See Who You Really Reached

Know exactly how many people in your target saw your ad—across streaming and TV—without double counting.

Know Which Audiences Actually Delivered

Track which viewers took action—so you're not just reaching people, you're reaching the right ones.

Drive More Future Impact

Spot what's working and what's not—then use those insights to reach the right groups more often and boost outcomes next time.

Use Our Data, Your Data-Or Both.

Build precise target segments like "DIY + Cat Lovers" from hundreds of our off-the-shelf consumer traits, or plug in your own first- and third-party data. However you slice it, you're in control.

Audience Builder: Your Self-Serve Segment Engine

Create custom segments for measurement in minutes.

Access hundreds of attributes-behavior, location, demo and more.
Combine traits to zero in on who matters
Quantify how big-and how valuable-your audience really is.

Onboard Your Segments. Unlock Viewer Insights.

Bring in first- or third-party segments—like loyal or lapsed customers—via LiveRamp or custom integrations. iSpot instantly maps them to TV and video viewership using our Next-Gen Identity and Data Matching Infrastructure.

Learn More

Unified Measurement: See Audience Performance Across Channels

Compare audience performance across publishers and platforms-side by side.
Shift spend to top performing networks, programs, and platforms.
Prove your audience strategy is fueling site visits, conversions or sales.

“

The iSpot Unified Measurement platform provided us with important insights into publisher and creative performance and will help inform and maximize the impact of future OTT investments.

”

James Bussiere

Senior Vice President of Marketing
Amica

Read the full story