Toyota Super Bowl Commercials

Toyota is saying "game on" as one of the few automakers appearing in the 2026 Big Game with its heartfelt 30-second spot, "Superhero Belt." Created by Saatchi & Saatchi, this returning veteran’s commercial celebrates 30 years of the RAV4 by following a multigenerational journey between a grandfather and grandson. The auto company uses its airtime to highlight the redesigned 2026 RAV4 with the poignant tagline, “people are the destination.”