Kia Super Bowl Commercials

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It looks like Kia will be continuing its pivot away from celebrity cameos and toward social issues in its 11th consecutive Big Game appearance, this time in an effort to combat youth homelessness. Overseen by agency of record David&Goliath, the 60-second spot sees the automaker teaming up with three charity partners -- Covenant House, Positive Tomorrows and StandUp for Kids -- and giving $1,000 for each yard gained during Super Bowl LIV. 

This continues a tonal shift for the company that began with its 2019 Super Bowl ad, which forewent big names in favor of a focus on manufacturing.

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