Snickers Super Bowl Commercials
Snickers will be coming back to the Super Bowl for the third year in a row with one 30-second commercial titled 'Curtains' from agency BBDO. The brand released several teasers for the spot, including one announcing that the ad will feature Adam Driver, a showdown, stunt horses, and will be a "Live Super Bowl Commercial". Snickers released several other teasers: 'Dead Cowboy Casting,' 'Horse Casting,' and 'Horse Casting Part 2'. Last year, the Mars brand brought back its 'You're Not You When You're Hungry' campaign, this time featuring Hollywood icon Marilyn Monroe and actor Willem Dafoe as her hungry alter-ego. Snickers' 2015 Super Bowl ad, 'The Brady Bunch,' starring Danny Trejo as a hungry Marcia Brady, took 10th place on game day with 1.9 million earned views and 2.91% digital share of voice.