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Tide Super Bowl Commercials

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Tide will air a commercial featuring New England Patriots tight end Rob Gronkowski and 'Arrested Development' actor Jeffrey Tambor during Super Bowl 2017. The 37-second teaser, 'Gronk’s Cleaners Discount,' features Rob Gronkowski as a dry cleaner attendant, who hand's over Jeffrey Tambor's shirt san-stains...and sleeves. Tambor can't help but show his disappointment, while Tide confirms "A better way is coming." There is also an extended version of the teaser, titled 'Customers Come First at Gronk's Cleaners' which Rob Gronkowski continues his dry cleaning hijinx by taste testing and ripping Jeffrey's shirt. Other teasers, 'Gronk's Tunes,' 'Choose Your Gronk,' and 'Gronk Works the Rack' have also been released. The creative of the ad is coming from agency Saatchi & Saatchi.