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Tide Super Bowl Commercials

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Track Tide Super Bowl Ads!

Hardly a newcomer, Tide will appear in the Big Game for the fourth time in five years with a very adaptable and expressive Jason Alexander hoodie that objects to its various forms of abuse. This 60-second spot from Woven Collaborative promotes Tide Hygenic Clean, which is consistent with the brand's longer-term NFL strategy of promising to eliminate “visible and invisible dirt” -- especially during pandemic times.