Streaming Solutions

Control the Chaos in Streaming Advertising

Break away from the chaos of the TV and streaming ad landscape with purpose-built streaming ad measurement that drives business impact.

Streaming Ads are Exploding. Audiences are Scattered.

Brands now face the challenge of reaching the right audience at the right time across a multitude of publishers, platforms, streaming apps and services. All of this fragmentation and complexity makes measurement and budget justification too hard for advertisers.

Brands need unified, precise measurement solutions to overcome these significant challenges in the vast TV universe. New problems require new innovations.

STREAMING AD CHALLENGES

Blind
Spots

Excess
Frequency

Wasted Ad
Spend

Unreached
Audiences

Inconsistent
Metrics

Ad Budget
At Risk

Modern Measurement Solutions for Streaming

Traditional measurement solutions are no longer sufficient. Large-scale, deterministic data has changed everything. With iSpot, brands now have access to up-to-the-minute, cross-screen metrics that give marketing teams confidence in streaming ad campaigns.

Modern, unified ad measurement helps brands:

Reach Audiences Across Screens
Understand Streaming Ad Performance
Gain Competitive Insights
Deliver Brand Impact
Drive Business Outcomes
Grow Streaming Ad Budgets

Cross-Platform TV Ad Performance in Real Time

With iSpot, advertisers can track cross-screen TV ad activity – from reach and impressions to frequency and conversions – all in one, central place. Compare incremental reach across individual streaming publishers and to linear TV.

Easily Uncover Incremental Reach

Instantly verify the incremental reach of CTV advertising and adjust spend to maximize performance.

Measure Cross-Platform Conversions

Understand impression conversion into business outcomes, such as web traffic and in-store visits.

Gain Holistic and Granular Insight

Drill into ad performance on linear TV and individual streaming publishers and platforms.

Avoid Excess Frequency and Wasted CTV Ad Spend

iSpot gives brands and agencies deep insight into and control over streaming media reach and quality, improving streaming effectiveness and ROAS. With clear visibility into streaming ad performance, advertisers can plan and optimize streaming media with unprecedented precision.

On-Target Delivery

Was Your Ad Delivered to Your Target Audience?

Understand whether your ad was delivered to your target audience with person-level granularity, including co-viewing.

Deduplication

Are You Reaching Unique Audiences Through CTV Publishers?

Chances are, the same ads are streamed over and over across many publishers, resulting in viewer over saturation and advertiser missed opportunity.

Verification

Are They Really Still Watching?

Impression counts often include unverified impressions not seen by viewers when served through HDMI-attached devices to TVs that are off.

Gain an Edge With Competitive Ad Intelligence

With iSpot, advertisers push past the streaming complexity to get long-awaited views into competitors’ streaming TV strategies and share of voice. Advertisers gain an edge with cohesive understanding of competitive activity that allows for optimized ad spend, more tailored strategies and broader reach across diverse publishers.

Access Always-On Competitive Metrics

Stay up to date with informed brand strategies in your industry.

Know Streaming Share of Voice

Identify new opportunities across the streaming landscape.

Allocate Ad Spend More Effectively

Know which publishers are driving brand presence the most.

Understand Streaming Ad Outcomes

With iSpot attribution, advertisers connect the dots between cross-screen and streaming ad campaigns and consumer behaviors, like in-store purchases, store and dealership visits, website visits and tune-in. Quantifying the impact on business outcomes helps advertisers optimize campaigns to drive the highest return on investment.

Drive Business Impact

Map campaign exposure metrics to first- and third-party information, including location data, intent data, CPG sales data, and both online and offline conversion data.

Increase Confidence in Outcomes

Drive business results with fast, accurate, and actionable conversion data that helps to fine-tune target audiences and ad placements.

Generate Lift in Business KPIs

Maximize return on ad spend with best-in-class TV ad attribution, tying cross-screen ad campaigns to business KPIs.

We partnered with iSpot about 5 years ago and have really worked with them over time to understand how to measure streaming TV and now it’s definitely a pillar of everything that we do.

Diana Boyles
Vice President of Marketing
Angi