2017 Super Bowl VIP Ad Center

Measurement and Performance Analytics on Every Super Bowl Commercial

TV has changed. It's time to change the way you measure it. The iSpot TV Analytics platform will give you insights into the full impact of TV advertising's biggest night of the year. Get powerful data on how every Super Bowl commercial performed on game day and overall.

Performance insights specifying how long ads are watched with average view rate data.

Digital impact across Twitter, Facebook, YouTube, iSpot.tv and their share in the overall conversation.

Audience age and gender demographics highlighting the segment that each ad resonated with most.

Impression data on how many people the ads reached through TV and social actions.

Online views data revealing how many times spots were re-watched online.

Overall number of airings and spend numbers including pre-game, game-day, and post-game.