GMC Super Bowl Commercials

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GMC will use Super Bowl LIV to revive the Hummer brand and show off its new electric vehicle. This 30-second spot out of Leo Burnett Detroit will star LeBron James, and while it was originally slated to be pre-released, those plans changed in the wake of Kobe Bryant's tragic death.

The last time General Motors ran a Big Game ad in 2017, for Buick, Cam Newton took full advantage of his Pee Wee football competition.

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