TV Ad Measurement for Disruptive Brands

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Attention Analytics

Measure the propensity of consumers to interrupt an ad play on TV. Our attention scores track every ad to assess performance and creative wear.

Multi-touch attribution platform for connecting TV ad exposures to sales with granular and actionable insights into how TV drives conversions.

Engagement Analytics

Powerful engagement metrics reveal how audiences are engaging with every TV ad across earned social and video.


Built on the gold standard in TV ad measurement

The iSpot platform offers scale, granularity, and accuracy for tracking creatives, airings, spend, and impressions measured across broadcast and cable networks and from 10M+ smart TVs.
  • Attention Analytics

    Are consumers paying attention to your commercials or changing the channel?

    Analyze creative wearout and viewer attention.

    Attention Score
    Measures the propensity of consumers to interrupt ad play on TV, such as changing the channel, fast-forward, etc. The higher the score, the less interruption.

    Creative Wear
    Reveals in an accurate and timely manner whether any creative is wearing with consumers and at what rate.

    Attention Index
    The positive or negative deviation of an attention score, when compared against the industry average.

  • Conversion Analytics

    What creatives and media placements are driving the best conversion?

    Directly connects TV ad impressions to your upper and lower funnel KPIs.

    Conversion Rate
    The relative conversion rate driven by every creative, network, program or daypart. Highly granular, actionable and in real-time.

    Optimal Frequency
    TV is a frequency medium. Discover your optimal frequency for conversions and optimize your TV to maximize conversions and minimize waste.

  • Segment-based Analytics

    What are your customer and target segments consuming on TV and what is the most efficient ways to reach them?

    Seamlessly apply the same customer or target segments used for your digital marketing campaigns to TV for reach recommendation and segment conversion.

    Segment Reach
    See which segments are responding to your TV ads by analyzing current reach and conversion rates.

    Segment-based Reach Recommendations
    Reach more of your target customers and segments with network level recommendations by show and daypart showing you where to initiate, maintain, and increase your ad buys.

    Segment Conversions
    Maximize your Return On Ad Spend (ROAS) from TV against your target segments.

  • Media Measurement

    Can you optimize your media strategy and respond in real-time?

    Dive into the creatives and media schedules of every ad.

    Airings
    Real-time airings, networks, shows, show genre, dayparts, pod positions, and more, for any creative!

    Impressions
    TV ad impressions tracked in a digital-like manner, including linear, time-shifted, local, and VOD/OTT types.

    Estimated Spend
    Identify valuable media buys based on actual CPMs and dollar amounts spent by thousands of advertisers.

  • We’ve measured everyone else’s TV ads for the last five years. We’ve decided to create our own. Watch how marketers measure TV ad performance with iSpot’s real-time attention and conversion analytics.

  • Enable real-time industry analytics with the Alexa iSpot skill...

    1. Complete Alexa's standard setup
    2. Say "Alexa, enable iSpot skill"
    3. Alexa will tell you how to interact with iSpot
    ispot alexa skill
  • Every week iSpot ranks the top 10 most engaging ads of the week as measured by our Engagement Analytics (online buzz).

    See the list
    ispot top ads
  • Learn about the state of TV advertising with our free reports, insights, and industry news.

    See the reports
    ispot free reports

Leading brands make smart creative and media decisions using iSpot Analytics

Amazon
Microsoft
P&G
Google
T-Mobile
Disney

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Segment Matching: Advancing TV Ad Measurement for the Digital Era
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Wednesday July 25, 2018
Bud Light, Pepsi, Google Won Viewers’ Attention at the World Cup
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