Attention and Conversion Analytics

Built on our real-time TV ad measurement platform

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University of Phoenix TV Spot, 'A University Built for Working Adults'

262

Airings

$2,799,535

Est. TV Spend

116,875,517

Impressions

96.77

Attention Score

8.7

Engagement

1.03%

Share of Voice

Attention Analytics

Measure the propensity of consumers to interrupt an ad play on TV. Our attention scores track every ad to assess performance and creative wear.

Conversion Analytics

Multi-touch attribution platform for connecting TV ad exposures to sales with granular and actionable insights into how TV drives conversions.

Engagement Analytics

Powerful engagement metrics reveal how audiences are engaging with every TV ad across earned social and video.

Built on the gold standard in TV ad measurement

The iSpot platform offers scale, granularity, and accuracy for tracking creatives, airings, spend, and impressions measured across broadcast and cable networks and from 10M+ smart TVs.

Attention Analytics

Are consumers paying attention to your commercials or changing the channel?

Attention Analytics

Are consumers paying attention to your commercials or changing the channel?

Analyze creative wearout and viewer attention.

Attention Score
Measures the propensity of consumers to interrupt ad play on TV, such as changing the channel, fast-forward, etc. The higher the score, the less interruption.

Creative Wear
Reveals in an accurate and timely manner whether any creative is wearing with consumers and at what rate.

Attention Index
The positive or negative deviation of an attention score, when compared against the industry average.
Conversion Analytics

What creatives and media placements are driving the best conversion?

Conversion Analytics

What creatives and media placements are driving the best conversion?

Directly connects TV ad impressions to your upper and lower funnel KPIs.

Conversion Rate
The relative conversion rate driven by every creative, network, program or daypart. Highly granular, actionable and in real-time.

Optimal Frequency
TV is a frequency medium. Discover your optimal frequency for conversions and optimize your TV to maximize conversions and minimize waste.
Segment-based Analytics

What are your customer and target segments consuming on TV and what is the most efficient ways to reach them?

Segment-based Analytics

What are your customer and target segments consuming on TV and what is the most efficient ways to reach them?

Seamlessly apply the same customer or target segments used for your digital marketing campaigns to TV for reach recommendation and segment conversion.

Segment Reach
See which segments are responding to your TV ads by analyzing current reach and conversion rates.

Segment-based Reach Recommendations
Reach more of your target customers and segments with network level recommendations by show and daypart showing you where to initiate, maintain, and increase your ad buys.

Segment Conversions
Maximize your Return On Ad Spend (ROAS) from TV against your target segments.
Media Measurement

Can you optimize your media strategy and respond in real-time?

Media Measurement

Can you optimize your media strategy and respond in real-time?

Dive into the creatives and media schedules of every ad.

Airings
Real-time airings, networks, shows, show genre, dayparts, pod positions, and more, for any creative!

Impressions
TV ad impressions tracked in a digital-like manner, including linear, time-shifted, local, and VOD/OTT types.

Estimated Spend
Identify valuable media buys based on actual CPMs and dollar amounts spent by thousands of advertisers.

We’ve measured everyone else’s TV ads for the last five years. We’ve decided to create our own. Watch how marketers measure TV ad performance with iSpot’s real-time attention and conversion analytics.
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