The New Standard for TV Ad Measurement
Precise TV and Streaming Insights at the Speed of Digital
Fast Data
Don't settle for waiting weeks or months to report on cross-screen TV advertising performance and make optimizations.
Accurate Results
Avoid inaccurate TV ad measurement that impedes confidence and distorts reporting and predictions.
Actionable Insights
Gain the functionality and support you need to turn insights into action and continuously drive ROAS.
No Gaps, No Holes. Every Second of TV Ad Activity Captured.
iSpot measures impressions and performance of all TV ads, leveraging our proprietary ad catalog and airings data, exclusive access to 16M Smart TVs and direct integrations with 300+ streaming platforms and DSPs.
Real-Time Measurement Across the Entire TV Ad Universe
Do you know your incremental reach from CTV? How much attention are consumers paying to your latest creative? How about your top competitors’? Can you tell when ad effectiveness is starting to wear off? TV advertising is a huge investment and you can’t afford to fly blind.
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Always-On TV Ad Attribution & Performance Benchmarking
What is the real impact of TV advertising on your business? Can you precisely attribute conversions and sales to your media buys and creatives? How does your ROAS compare to your competition? Use outcome-based attribution to maximize performance and minimize wasted ad spend.
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Marketing Stack Integrations for Audience-Based TV Buys and Multi-Touch Attribution
The consumer journey is seamless, so why is TV managed separately? Bring TV into the fold by integrating your customer and conversion data (offline, POS, etc.) into our platform, and our TV ad exposure data into your MTA models.
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