Attention and Conversion Analytics

Built on our real-time TV ad measurement platform

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Attention Analytics

Measure the propensity of consumers to interrupt an ad play on TV. Our attention scores track every ad to assess performance and creative wear.

Conversion Analytics

Multi-touch attribution platform for connecting TV ad exposures to sales with granular and actionable insights into how TV drives conversions.

Engagement Analytics

Powerful engagement metrics reveal how audiences are engaging with every TV ad across earned social and video.

Built on the gold standard in TV ad measurement

The iSpot platform offers scale, granularity, and accuracy for tracking creatives, airings, spend, and impressions measured across broadcast and cable networks and from 10M+ smart TVs.

  • Are consumers paying attention to your commercials or changing the channel?

    Analyze creative wearout and viewer attention.

    Attention Score
    Measures the propensity of consumers to interrupt ad play on TV, such as changing the channel, fast-forward, etc. The higher the score, the less interruption.

    Creative Wear
    Reveals in an accurate and timely manner whether any creative is wearing with consumers and at what rate.

    Attention Index
    The positive or negative deviation of an attention score, when compared against the industry average.

  • What creatives and media placements are driving the best conversion?

    Directly connects TV ad impressions to your upper and lower funnel KPIs.

    Conversion Rate
    The relative conversion rate driven by every creative, network, program or daypart. Highly granular, actionable and in real-time.

    Optimal Frequency
    TV is a frequency medium. Discover your optimal frequency for conversions and optimize your TV to maximize conversions and minimize waste.

  • Are your TV ads driving earned online engagement?

    Discover TV’s impact across digital channels.

    Digital Share of Voice
    The earned digital activity generated by a TV ad compared against all others in the industry.

    Earned Impressions
    TV ads can create a halo effect by driving chatter online. See the volume of social impressions and earned online video views driven by any TV campaign.

  • Can you optimize your media strategy and respond in real-time?

    Dive into the creatives and media schedules of every ad.

    Airings
    Real-time airings, networks, shows, show genre, dayparts, pod positions, and more, for any creative!

    Impressions
    TV ad impressions tracked in a digital-like manner, including linear, time-shifted, local, and VOD/OTT types.

    Estimated Spend
    Identify valuable media buys based on actual CPMs and dollar amounts spent by thousands of advertisers.

  • We’ve measured everyone else’s TV ads for the last five years. We’ve decided to create our own. Watch how marketers measure TV ad performance with iSpot’s real-time attention and conversion analytics.

  • Enable real-time industry analytics with the Alexa iSpot skill...

    1. Complete Alexa's standard setup
    2. Say "Alexa, enable iSpot skill"
    3. Alexa will tell you how to interact with iSpot
    ispot alexa skill

  • Every week iSpot ranks the top 10 most engaging ads of the week as measured by our Engagement Analytics (online buzz).

    See the list
    ispot top ads

  • Learn about the state of TV advertising with our free reports, insights, and industry news.

    See the reports
    ispot free reports

Leading brands make smart creative and media decisions using iSpot Analytics

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