Monitor Creative Wear and Optimize TV Advertising
Ensure Your Message Gets Across
Producing TV ad creative takes a ton of time and capital. Use second-by-second attention analytics to ensure viewers are taking in your message and make in-flight optimizations to drive better results.
Optimize Creative Performance
Don’t let stale creative eat away at your media budget. Gain a real-time understanding of an ad’s impact and effectiveness so you can maximize the longevity of your creative without oversaturating your audience.
Gain a Competitive Edge
Utilize Interruption Rate and Creative Wear metrics to better strategize media buys. Identify if consumers are paying less or more attention to competitors’ ads compared to yours.
Capture Viewers’ Real-Time Reactions
The key to precise attention measurement is to begin the calculation at the most granular level possible: the airing level. When a creative runs on a screen within our smart TV population, ACR (automatic content recognition) technology is used to determine what the viewers are watching and whether or not they dropped out during the ad. Attention Analytics contain multiple metrics that brands can use to analyze creative resonance.
Understand when viewers are changing channels, fast forwarding, turning off the TV or otherwise interrupting your ad.
Measure the historical Interruption Rate for similar ad placements, taking into account network, program, and daypart combinations.
Compare your ad’s actual Interruption Rate against the expected rate for the specific media placement.