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The Future of TV Advertising: Insights from ‘The Efficiency Curve’ Study Powered by iSpot and LG Ads Solutions

January 14th, 2025 by The iSpot Team

Connected TV (CTV) is no longer the future—it’s here.  With nearly half of all TV viewing now occurring on CTVs, CTV ad spend is expected to grow 10% annually through 2027, outpacing Linear TV.  Yet despite this shift, a majority of TV ad impressions still go to Linear TV according to eMarketer. iSpot and LG… Read More
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TripleLift Partners With iSpot to Deliver Streaming Competitive Intelligence for Programmatic Clients
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Holiday Hosting Simplified: Inside “Ninja the Holidays” with David Beckham
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‘Delivery’s Other Half’: Grubhub and Amazon Promote Their Partnership
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