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Top 10 Spenders in TV Advertising this Week

Discover the 10 biggest spenders on TV over the past 7 days and take a peek into their strategies. Explore each brand’s estimated advertising spend, their number of commercial airings, find out more details about its highest performing campaign, and watch the ad. Want more? Use our spend data to identify valuable media buys across your competitive set, spot trends, and capitalize on opportunities in the marketplace. Learn more about our Real-time Media Measurement.

1
$43,507,572
Est. TV Spend
4,001
National Airings
Top Campaign Spot
2
NFL
$38,497,303
Est. TV Spend
735
National Airings
3
$31,631,250
Est. TV Spend
6,531
National Airings
Top Campaign Spot
4
$26,375,982
Est. TV Spend
3,644
National Airings
Top Campaign Spot
5
$24,102,660
Est. TV Spend
1,454
National Airings
6
$19,722,118
Est. TV Spend
2,045
National Airings
7
$18,622,991
Est. TV Spend
1,341
National Airings
Top Campaign Spot
8
$18,534,099
Est. TV Spend
311
National Airings
9
$18,452,189
Est. TV Spend
1,703
National Airings
Top Campaign Spot
10
$15,955,722
Est. TV Spend
2,840
National Airings
Top Campaign Spot

Glossary Of Terms

National Airings
Ad occurrences; a single ad airing on a specific network at a specific time.
Est. National TV Spend
Est. National TV Spend is calculated by multiplying the impressions by the cost per 1,000 viewers (CPM) divided by 1000. It provides a foundation for doing an apples-to-apples comparison across all media units and advertisers.
Top Campaign
The Campaign that had the highest percent of estimated TV spend for the last 7 days.