Top 10 Spenders in TV Advertising this Week

Discover the 10 biggest spenders on TV over the past 7 days and take a peek into their strategies. Explore each brand’s estimated advertising spend, their number of commercial airings, find out more details about its highest performing campaign, and watch the ad. Want more? Use our spend data to identify valuable media buys across your competitive set, spot trends, and capitalize on opportunities in the marketplace. Learn more about our Real-time Media Measurement.

1
AT&T Wireless
$32,306,933
Est. TV Spend
1,053
National Airings
Ranger Ted
Top Campaign Spot
2
Google
$22,021,195
Est. TV Spend
96
National Airings
Instant Replay: Key Dates
Top Campaign Spot
3
Capital One (Credit Card)
$21,958,824
Est. TV Spend
138
National Airings
March Madness: For the Threes
Top Campaign Spot
4
Progressive
$20,176,385
Est. TV Spend
6,478
National Airings
Dr. Rick: Valets
Top Campaign Spot
5
NCAA
$19,733,842
Est. TV Spend
178
National Airings
The Now Era
Top Campaign Spot
6
GEICO
$17,036,834
Est. TV Spend
661
National Airings
March Madness: Always There for Azzi
Top Campaign Spot
7
Samsung Mobile
$13,286,833
Est. TV Spend
166
National Airings
March Madness: Privacy
Top Campaign Spot
8
Coca-Cola
$12,912,199
Est. TV Spend
65
National Airings
March Madness: Fight Songs
Top Campaign Spot
9
Lowe's
$11,095,299
Est. TV Spend
6,051
National Airings
Lowe's Delivers
Top Campaign Spot
10
The Home Depot
$10,587,929
Est. TV Spend
2,239
National Airings
March Madness: Tips From the Shaq Yard: Improve Your Seeding
Top Campaign Spot

Glossary Of Terms

National Airings
Ad occurrences; a single ad airing on a specific network at a specific time.
Est. National TV Spend
Est. National TV Spend is calculated by multiplying the impressions by the cost per 1,000 viewers (CPM) divided by 1000. It provides a foundation for doing an apples-to-apples comparison across all media units and advertisers.
Top Campaign
The Campaign that had the highest percent of estimated TV spend for the last 7 days.