Some people cannot believe what Buicks look like these days. In this Super Bowl LI spot, a pee-wee football game becomes a true spectacle when a red Buick Cascada pulls into the parking lot. "If that's a Buick, then my kid's Cam Newton," one dad says. Well, it is a Buick, and his son transforms into the NFL star and takes over the play. Newton's throw blasts his pint-sized receiver into the end zone. On the sidelines after the big play, Cam comments on another Buick pulling into the lot and this time it's the coach who doesn't believe him. "If that's a Buick, then I'm a supermodel," he says before transforming into Miranda Kerr, which causes the referee to distractedly run into the water table.
iSpot Review — March 17, 2017
Buick returned to the Super Bowl for the second year running with a 60-second ad from EngageM-1. The ad, ‘Not So Pee Wee Football’ was one of the most popular pre-releases. It went on to be one of the top 10 most engaging spots during the game, ending game day with 2.48% of the Digital Share of Voice and a 95% positive sentiment rating.