Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Buick Super Bowl 2017 TV Commercial, 'Not So Pee Wee Football' Feat. Cam Newton

Some people cannot believe what Buicks look like these days. In this Super Bowl LI spot, a pee-wee football game becomes a true spectacle when a red Buick Cascada pulls into the parking lot. "If that's a Buick, then my kid's Cam Newton," one dad says. Well, it is a Buick, and his son transforms into the NFL star and takes over the play. Newton's throw blasts his pint-sized receiver into the end zone. On the sidelines after the big play, Cam comments on another Buick pulling into the lot and this time it's the coach who doesn't believe him. "If that's a Buick, then I'm a supermodel," he says before transforming into Miranda Kerr, which causes the referee to distractedly run into the water table.

iSpot Review — March 17, 2017

Buick returned to the Super Bowl for the second year running with a 60-second ad from EngageM-1. The ad, ‘Not So Pee Wee Football’ was one of the most popular pre-releases. It went on to be one of the top 10 most engaging spots during the game, ending game day with 2.48% of the Digital Share of Voice and a 95% positive sentiment rating.

Advertiser
Advertiser Profiles
Tagline
“Experience the New Buick”
Mood
Funny
Events & Venues
Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
Cam Newton ... Athlete, Miranda Kerr ... Model, Jason Maybaum , John-Scott Horton ... Coach, PJ Hubbard ... Kid who turns into Cam Newton, Sean Carrigan ... Coach, Shawn T. Andrew ... Bald dad in blue jacket in stands
Agency
Engage M-1 (Agency)

More Buick Commercials


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