Walt Disney Pictures Super Bowl Commercials
Walt Disney Pictures returned to the Super Bowl to advertise the fifth installment in the Pirates of the Caribbean film series, 'Pirates of the Caribbean: Dead Men Tell No Tales.' The 45-second spot aired during the second quarter of the Big Game and featured the song 'Ain't No Grave' by Johnny Cash. The commercial took the title of the 10th most engaging ad of Super Bowl LI, with 2.6% Digital Share of Voice and over 11 million social impressions. In last year's Super Bowl, Walt Disney Pictures aired 'The Jungle Book,' which took the 37 spot of game day airings, with 0.59% digital share of voice.