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Super Bowl TV Advertising Report

Get our ranking of top 2021 Super Bowl commercials

With cross-platform measurement capabilities, iSpot.tv is bringing TV advertising analytics to the next level. This Super Bowl executive insights report encompasses everything a marketer will need to know about TV ad performance for the big game. Get a deeper look at which brands dominated game-day in terms of TV impressions and digital share of voice, biggest breakthrough creatives, top emotional reactions to each ad, and more.

Granular insights into how long Super Bowl commercials were watched plus number of airings and overall spend.

Total TV and streaming impressions plus online views, revealing how many times spots were watched and re-watched online.

Digital impact of each Super Bowl commercial across Twitter, Facebook, YouTube, iSpot.tv and share of voice in the overall social chatter.

Age and gender demographic data, highlighting the audience segment that each Super Bowl ad resonated with most.

Creative effectiveness and breakthrough capabilities of each ad, such as likeability and resonance.

Emotional measurement of how viewers feel and what they think about each Super Bowl ad creative.