2024 Super Bowl Analytics Report

Super Bowl TV Advertising Report

Get our ranking of top 2024 Super Bowl commercials

From audience reach to creative resonance, iSpot is bringing TV advertising analytics to the next level. Our Super Bowl LVIII insights report encompasses everything a marketer will need to know about TV ad performance for the big game. Take a deeper look at which brands dominated gameday in terms of TV impressions, most likable creatives, top emotional reactions to each ad, and more.

Airings, impressions and estimated spend - overall and for each spot.

Granular insights into how long Super Bowl commercials were watched.

Minute-by-minute attention analytics to see exactly when the most-seen ads aired during the game (eg. after which plays, halftime, etc.).

Age and gender demographic data, highlighting the audience segment that each Super Bowl ad resonated with most.

Creative effectiveness behind each ad, such as Likeability, Brand Recognition and overall resonance.

Emotional measurement of how viewers felt and what they thought about each Super Bowl ad creative.