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A TV commercial, sometimes called a TV ad or TV advertisement, is a short, typically 30-second, video advertisement that airs on television. TV commercials are a type of advertisement that allow brands to promote their products or services on television, and air during breaks in programming. This form of marketing can be extremely effective, as it allows businesses to reach a large audience with their message. TV commercials can be expensive to produce, but are worth the investment if they are able to generate sales for the business and/or drive brand awareness.