Audi Super Bowl Commercials
Audi returned to the Big Game with a 60-second commercial during the 3rd quarter of Super Bowl 2017. The spot, 'Daughter' was one of the politically charged ads of Super Bowl LI, a tactic that paid off for the brand. ‘Daughter’ was one of the most engaging pre-released ads and continued in popularity, taking the title as the 6th most digitally engaging ad with 5.35% Digital Share of Voice. The car manufacturer teamed up with agency Venables Bell & Partners, who was responsible for Audi's Super Bowl 50 commercial, 'Commander.' The Super Bowl 50 spot featured a retired astronaut finding excitement again after his son gave him a new Audi R8. Audi sat out the Big Game in 2015, but its 2014 ad, 'Doberhuahua,' took fifth place on game day with 5.5% Digital Share of Voice and over 5 million online views.