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Working in close collaboration with iSpot, we were able to develop a statistically defensible baseline. In short, we compare people exposed to our TV ads with nearly identical people who were not exposed. Differences in user behavior after the ad can be attributed to TV.Tim D’Auria
Head of TV Optimization TripAdvisor
We have seen a major improvement in accountability to our brand guidelines. The value of this pays for the tool itself.Laura Schmidt
Head Media Strategist, University of Phoenix