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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
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Attention & Performance Analytics
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Sentiment
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Industry Share of Voice - past 2 weeks
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About Pringles Super Bowl 2019 TV Commercial, 'Sad Device' Song by Lipps Inc.

In a continuation of its 2018 Big Game campaign, Pringles is keeping the chips stacked in its favor heading into Super Bowl LIII. After one man layers the cheddar, jalapeño and sour cream and onion flavors to create the "Spicy Nacho Stack," his friend wants to know how many combinations are possible. Their voice assistant confirms that there are 318,000 before lamenting her inability to enjoy a single one: her lack of hands to stack with, lack of a mouth to taste with and her lack of a soul to feel with. This poetic evocation of a cold and indifferent universe is interrupted by a request to play "Funky Town." As the Lipps Inc. track kicks in, the two friends readily ignore their existential device and return to their morsels, demonstrating that there is a stack for everyone ... well, almost everyone.

Advertiser
Advertiser Profiles
Mood
Funny
Actors - Add
Garrett Bales ... Roommate, Haneen Murphy ... Voice Over), Willie Southward ... Guy in grey sweatshirt
Agency
Grey Global Group Inc. (Creative Agency)

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