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2022 FIFA World Cup Ad Center

Media measurement & performance analytics for the 2022 FIFA World Cup

Dive deep into the top TV commercials that have aired during the 2022 FIFA World Cup in Qatar. From TV impressions and estimated national TV ad spend to interruption rates and attention analytics, you can track how World Cup creatives are performing in real time. Download our 2022 World Cup Wrap-Up report for a more detailed analysis of TV ad performance, most likable creatives, and emotional trends.

Most Seen World Cup 2022 Commercials (11/20 - 12/18)

World Cup 2022 Minded Commercials (01/01 - 12/18)

1
  • Impressions: 597.5M
  • Est. TV Spend: $18.6M
  • Likeability Score: 494
2
  • Impressions: 283M
  • Est. TV Spend: $1.9M
  • Likeability Score: 658
3
  • Impressions: 216.8M
  • Est. TV Spend: $1.3M
  • Likeability Score: 646

Most Seen World Cup 2022 Advertisers

Glossary Of Terms

Airings
Ad occurrences; a single ad airing on a specific network at a given time.
Attention Index
A comparison of your ad's Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Est. TV Spend
Est. TV Spend is calculated by multiplying the impressions by the cost per 1,000 viewers (CPM) divided by 1,000. It provides a foundation for doing an apples-to-apples comparison across all media units and advertisers.
Impressions
TV ad exposures captured across 52M smart TVs and set-top boxes which are extrapolated and balanced with census data for an accurate representation of US households.
Interruption Rate
The percentage of devices that were present at the beginning of an ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption Rate is measured on a scale from 0 to 100%.
Likeability Score
Measures the extent to which Creative Assessment survey respondents like an ad. Scores range from 1-950. A difference of +/-25 points between scores is statistically significant. Ads are compared to the All Industries 90-day Likeability norm of 609.
Top Emotion
We measure 57 emotional reactions to an ad derived from hundreds of Creative Assessment survey respondent verbatim comments. The Top Emotion represents the reaction with the strongest signal and is at minimum stronger than 75% of all ads for that specific emotion.