Hard Rock Hotels & Casinos

Hard Rock Hotels & Casinos Super Bowl Commercials

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Hard Rock Hotels & Casinos is making its Big Game debut with a 60-second spot out of VaynerMedia that will air shortly before the halftime show. This inaugural Super Bowl buy comes the year the game is slated to be played at the Hard Rock Stadium in Miami, and the ad was filmed at the new, guitar-shaped Hard Rock Hotel & Casino in Hollywood, Florida. According to CEO Jim Allen, this Michael Bay-directed spot will be a mini story that can subsequently be expanded upon.


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