In Pringles' Super Bowl LII spot, production is under way on a historical epic. Amid a scene of destruction and fire, bomber jacket-clad Bill Hader delivers his line, "That's how we do it on the farm," before convening with the crew at the snack table. One of the production assistants stacks barbecue- and pizza-flavored Pringles on top of each other to create a barbecue pizza crisp, a combination that leaves everybody in awe. When Hader throws on a jalapeño chip for good measure, the spicy snack so thoroughly blows everybody's minds that they can only respond with a barrage of wows. Poor Kevin tries to chime in from his fake parachute harness, but Hader loudly reminds him that nobody cares what he thinks before returning to his stunned admiration.

Advertiser
Advertiser Profiles
Tagline
“Stack Flavors, Make New Ones”
Songs - Add
None have been identified for this spot
Mood
Funny
Events & Venues
Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium
Actors - Add
Bill Hader ... Actor/Actress, Kevin Garbee ... Kevin, Michael J. Sielaff ... Crewman wearing a red hoodie, Sky Elobar ... Man who made barbecue pizza
Production
Rhys Thomas ... Director
Agency
Grey Global Group Inc. (Creative Agency), Starcom (Media Agency)

More Pringles Commercials

Unlock These Metrics

Free 10 days of access on all ads

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top