A man walks across a lone wheat field toward a small country house shaded by a single tree. Upon the porch sits his grandfather, who welcomes his kin home with a hearty embrace before showing him what awaits in the garage. He pulls away a tarp to reveal the Audi e-tron, and urges his grandson to get behind the wheel. The vehicle's electric charger is removed, its lights flash with life and the hangar door slides open as the man prepares to begin his journey into the blinding white light on the other side. However, his near-death experience is interrupted when one of his co-workers at the office uses the Heimlich maneuver to dislodge the obstructive cashew that was causing him to experience this dreamy scene. Some things really are too good to be true, but Audi maintains that a thrilling future still awaits on Earth, asserting during Super Bowl LIII that one third of its models will be electrified by 2025.