Amazon Echo Super Bowl Commercials
Amazon Echo aired three 10-second commercials during the Big Game. The ads, 'Alexa Moments: Buster,' 'Alexa Moments: Finger Lick' and 'Alexa Moments: My Girl' all aired during the 4th quarter. Of the Amazon Echo ads, 'Buster,' featuring a rambunctious Boston Terrier, took the highest rank in most engaging ads, landing the #33 spot of all game day ads. 'Finger Lick' and 'My Girl' took the 61st and 84th spot as most engaging game day commercials. Last year, Amazon made its first ever Super Bowl appearance this year with an ad starring actor Alec Baldwin and football legend Dan Marino at a celeb-filled game-day party featuring everyone from Missy Elliot to Jason Schwartzman. The ad earned 24th place in our digital performance rankings on game-day.