Just when you thought nothing was cuter than a dachshund in a hot dog bun costume, Heinz brings a whole stampede of them. For Super Bowl 50, Heinz incorporates Harry Nilsson's ballad, "Without You," setting the mood as wiener dogs run through a field to #MeetTheKetchups: humans dressed in Heinz ketchup and mustard bottle costumes.
iSpot Review — February 8, 2016
The Heinz "Weiner Stampede" commercial featuring a group of costumed dachshunds aired in the 3rd quarter of the game, earning 7th place among top performing commercials on game-day. The ketchup brand generated over 460K organic views and over 131K social actions.