iSpot is returning to Brandweek at Southern Exchange in Atlanta, Georgia! Join us on November 3rd to the 5th for an event filled with industry-defining marketing leaders and brand stewards that come together to address pressing questions facing today’s brands.  Stay tuned for our session details.

iSpot is returning to the 2025 ANA Masters of Marketing Conference, bringing together the brightest minds in marketing to accelerate success and drive brand and business growth. Join thousands of marketing leaders who attended last year’s transformative event. Looking to connect with the team on-site? Visit iSpot at Booth #9 to chat with us!

Experian is upgrading its brand identity—moving from a focus on credit to becoming a consumer’s “Big Financial Friend.” During a recent panel discussion, Nicole Dancel, Brand & Marketing Insights Research Lead at Experian, and Steven Millman, SVP of Data Science at iSpot, shared how celebrity and influencer authenticity is key to making this shift resonate…. Read More

PDMI West is returning to San Diego at the Intercontinental San Diego from October 6th to 8th! iSpot is sponsoring the event and will be present on site. Reach out to us if you’d like to meet during the event!

Join iSpot at Advertising Week NYC, where creativity meets innovation! Discover what’s next in the industry, learn from today’s visionaries, and equip yourself with the trends that will drive your success.   Explore iSpot’s innovative sessions and roundtables with other industry leaders throughout the week: Monday, October 6th at 11:00am | Proving the Platform’s Power with… Read More

Join iSpot at CIMM’s annual flagship event from September 16th to 17th at City Winery, Pier 57, NYC. This event will bring together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry. Don’t miss our Industry Fireside Chat featuring Jon Watts, Managing Director… Read More

How Eli Lilly Outmaneuvers the Competition in a Fragmented Media World Pharma brands spent approximately $2.89B on linear TV in H1 2025, making up 6.02% of ad impressions—but as viewers shift to streaming, reaching audiences efficiently is harder than ever. Eli Lilly is rising above the fragmentation chaos with a unified measurement approach, and their… Read More

Join us at ANA’s ROI Reckoning, hosted by Viant at their Irvine, CA headquarters. This one-day, members-only conference will address key challenges in marketing measurement due to evolving privacy regulations, AI innovations, and shifting metrics. Join us for a day of expert-led discussions, interactive Q&A sessions, and valuable peer networking opportunities. 1:30 – 2:00PM PST… Read More

Join iSpot for an unforgettable day at the Brand Innovators Sports & Culture Summit, hosted by the LA Rams. We’re looking forward to connecting with top marketers from the worlds of sports, media, and entertainment for high-impact conversations on how culture drives brand performance. From stadium storytelling to real-time measurement, this is where bold ideas… Read More

Join us at the scenic Skytop Lodge in the Pocono Mountains for MediaPost’s Brand Insider Summit: Pharma & Health — where the industry’s top marketers will come together to address the most pressing challenges in healthcare today. From advancing women’s health to navigating market access and leveraging automation and analytics for faster, smarter decision-making, this… Read More

From uncovering the true impact of linear and streaming to merging online and offline performance, join the ANA for a high-impact webinar to see how Gen built a smarter, ROI-driven strategy. Learn from Steven Blackford, Senior Director of Customer Acquisition at Gen, and Afia Sheikh, Regional VP of Brand Partnerships at iSpot, as they break… Read More

Hosted by Coca-Cola on July 14th, this exclusive summit will convene top marketing minds alongside the excitement of the MLB All-Star Game for thought-provoking conversations on the future of brand advertising. From evolving measurement strategies to the new era of TV and streaming, industry leaders will share insights that are shaping the next chapter of… Read More

Attending TVOT 2025 in San Francisco? Let’s Connect.Join us at ITVT’s flagship event, June 25–26th, where the brightest minds in TV advertising come together. From breakthrough insights to bold ideas, iSpot will be on the ground with leading executives, brands, agencies, and innovators shaping the future of cross-platform measurement. Don’t miss our thought-provoking sessions and… Read More

iSpot is excited to return to Cannes Lions from Monday, June 16th through Thursday, June 19th. Join us for meetings, dinners and panels as we explore ways to control the streaming chaos and bridge measurement silos across, creative, audience and outcomes for the world’s leading advertisers. Follow the link below to request a meeting with… Read More

Join iSpot and Brand Innovators’ Marketing Innovation Summit, hosted by Kia in Irvine, CA. On June 5th, this event is bringing together top marketers and industry leaders for bold conversations on innovation, authenticity, and leadership. Don’t miss out on our session below: 10:45 AM | Relevance at Every Level: Marketing to Diverse Consumer Mindsets Speakers:

Join Ad Age for a live webinar exploring the impact of precise audience targeting in B2B CTV campaigns. Hear directly from Salesforce (the buyer), LinkedIn (the seller), and iSpot (the measurement provider) on how Salesforce tapped into LinkedIn’s first-party professional audiences to not only reach their target decision-makers, but to also understand how in-target exposure… Read More

Leading with Data: Outperforming Competitors in CPG Advertising Hear from Wes Howard, Head of Client Partnerships at iSpot, as he shares how top CPG brands are winning attention—and driving results—across linear, streaming, and digital. Filmed live at the 2025 MediaPost Brand Insider Summit QSR in Nashville, this session unpacks why creative alone isn’t enough. Wes… Read More

Will you be attending POSSIBLE 2025 this year in Miami Beach, Florida? Make sure to stop by iSpot’s Meeting Lounge #605 or email ispotevents@ispot.tv to request a meeting with one of our team members: Don’t miss our upcoming Table Talk discussion on Tuesday: “Evolving Strategies in Connected TV Advertising”, moderated by iSpot’s Mark Myers, Chief… Read More

QSR brand advertising is a crowded space. Brands are pulling ahead by closing the loop between exposure and real-world outcomes. At MediaPost’s Brand Insider QSR Summit in Austin, TX, Wes Freas, Head of Strategic Enterprise Partnerships at iSpot, led a session to break down how top brands are turning measurement data into a competitive edge—boosting… Read More

iSpot is thrilled to be at Circana’s Bi-Annual Growth Summit in Orlando, Florida, from April 7th to 9th! This prestigious event brings together top industry experts to discuss the future of growth and innovation through transformative technology, thought leadership, and data science. Get ready for iSpot’s panel featuring Paramount and Fabric—more details coming soon! Speakers:… Read More

From big data infrastructure to Shoppable TV—CTV’s future is here. Join Jonathan Low, Senior Director of CTV Partnerships at The Trade Desk, Miles Fisher, Sr Director of Strategic Advertising Partnerships at Roku, Marc Dudzik, Partner Sales Executive for Global AdTech Partnerships at Microsoft and Emily Wood, VP of Business Development at iSpot as they dive… Read More

As traditional measurement methods struggle to keep pace with shifting consumer behaviors, ad-first solutions are redefining how advertisers assess performance across linear and streaming platforms. Join an expert panel featuring Steve Hartmann, Head of Integrated Marketing at Experian, Dave Coleman, President at Ocean Media, Ben Beaty, Senior Manager of Marketing Analytics at LEGO and Mark… Read More

Massive-scale attribution analysis sounds futuristic, but top media companies and publishers are using advanced cross-screen audience measurement to deliver on it today. Join Travis Scoles, EVP of Advanced Advertising at Paramount, Noelle Huynh, SVP of Measurement and Research at Warner Bros. Discovery, Kym Frank, SVP of Ad Sales Research & Data, FOX, PJ Gasparini, SVP… Read More

Despite CTV’s projected ad-spend growth of 10% through 2027, linear continues to drive most TV ad impressions, highlighting the challenge of effectively allocating dollars to minimize waste and reach their audience. Dive into new research with Monica Longoria, Head of Marketing Insights at LG Ad Solutions and David Coletti, VP of Sports Insights and Strategy… Read More

Wayfair’s story flips the script on traditional TV measurement: instead of proving TV works, they’re using data to make it more efficient. From early reliance on iSpot DaaS and spike analysis to today’s sophisticated TV Conversions & Unified Measurement framework, Wayfair knows the power of optimizing conversion tracking, response metrics, and media mix decisions. Hear… Read More

TV Disrupt returns to NYC on March 19th! Join iSpot and leading brands, agencies, and networks for an afternoon of engaging discussions, success stories, and networking with industry pioneers. Trade in your fragmentation frustration for measurement inspiration as we explore unified ad measurement across creative, audience, and outcomes. At iSpot’s 10th annual TV Disrupt, you’ll… Read More

iSpot X Grubhub Fireside Chat Join Wes Freas, Strategic Enterprise Partnerships at iSpot, and Marnie Kain, VP of Brand at Grubhub, as they explore Grubhub’s innovative creative process and campaign strategy. Filmed live at the 2025 Brand Innovators’ Leadership in Brand Marketing Summit at SXSW in Austin, TX, this insightful session covers pressing industry topics… Read More

The Super Bowl is the ultimate stage for brands—but what makes a winning ad when the stakes (and the spend) are sky-high? Watch iSpot CEO & Founder Sean Muller, Sr. Director of Client Data Science Insights Craig Wood, and SVP & CMO of Stellantis Raj Register, as they break down the standout moments, creative winners,… Read More

iSpot is returning to CES, from January 7th to 10th! Join the conversation as we unveil the next evolution in TV ad measurement! Explore how our innovative solutions are reshaping the way brands connect with audiences and drive business growth. Let’s meet, collaborate, and shape the future of advertising together!

Attribution at the Edge: Delivering Causal Analysis at Scale for Rapid Business Outcomes Measurement Join Adam Waszczak, PhD, from iSpot, for an insightful session on delivering attribution at scale to achieve rapid lift measurement. Learn how advanced attribution strategies can drive real-time insights and maximize marketing impact across channels. Don’t miss this opportunity to explore… Read More

Immerse yourself into the future of TV and video ad measurement at the elegant Casa Del Mar. This iSpot hosted event will assemble leading marketers for an afternoon of in-depth discussions on enhancing ad effectiveness through the integration of creative, audience, and outcome measurement across social, digital, streaming, and linear platforms. Discover the latest trends,… Read More

Streaming Synergy: Inside the Roku-iSpot Partnership Take a closer look at the partnership that’s transforming the streaming ad measurement landscape. Join us for an insightful fireside chat with Ziggy Zografakis, Director of Ad Product Partnerships at Roku, as he dives into Roku’s expanded partnership with us and how this collaboration is driving innovation in cross-platform… Read More

Unlocking Ancestry’s Cross-Platform Measurement Playbook This engaging fireside chat with Catheline Leung, Senior Director of Brand Media at Ancestry, reveals how Ancestry leveled up its TV and streaming ad measurement playbook. Catheline will reveal key insights from tackling challenges such as achieving incremental reach and breaking down data and team silos. Additionally, learn how custom… Read More

Mastering the Media Maze: How to Find Data-Driven Success in a Cross-Platform World For brands navigating the complex media landscape, finding the sweet spot between data, strategy, and audience connection is key to success. Join Racine Levy, Senior Director of Brand Media at Angi, and Heather Robertson, Regional Vice President of Brand Partnerships at iSpot,… Read More

ANA Masters of Marketing is returning again in 2024 to the Rosen Shingle Creek in Orlando on October 21st. The event will define the future of marketing by transforming it into a collaborative, impactful, and continuous engagement event that aligns the entire marketing ecosystem.  Interested in winning an amazing giveaway? Visit iSpot at Booth #9 from Monday… Read More

Join iSpot during this year’s Advertising Week NYC! This dynamic event brings together marketing professionals to uncover new trends, highlight advertising creativity, and learn from industry experts. Explore iSpot’s innovative sessions and roundtables with other industry leaders throughout the week: Monday, October 7th at 12:30 PM | How to Reach the 22m Households You Are… Read More

Step into the future of TV and video ad measurement in the vibrant setting at the Chicago Winery. This iSpot-hosted event is a convergence point for leading marketers, offering an afternoon filled with deep insights on how unifying creative, audience and outcome measurement across social, digital, streaming and linear unlocks peak ad effectiveness. Get inspired… Read More

BISSELL’s Path to Transparent Cross-Platform Measurement Streaming ads are transforming the advertising landscape, but with great opportunity comes great complexity. For BISSELL, what started as an exciting new channel quickly revealed a critical blind spot—lack of transparency into ad performance. But rather than back down, BISSELL turned this challenge into a game-changing opportunity. In this… Read More

Achieving Peak Video Ad Performance with Media Insights How do you achieve peak performance in a highly competitive advertising environment? For CDW, the answer lies in smart, data-driven media strategies. Join Chris Hastings, Senior Media Manager at CDW and Meghan Grienenberger, Senior Director of Brand Partnerships at iSpot, as they share how CDW elevated its… Read More

Pre-Testing for Olympics Ad Success with DICK’s Sporting Goods What does it take to craft an unforgettable Olympics campaign? Learn how DICK’s Sporting Goods used iSpot Creative Pre-Testing to refine their 2024 Olympics campaign creative. How did the brand resonate with a wide audience using emotional scoring to validate creative choices? How was the creative fine-tuned… Read More

How to Take Your Video ROAS to the Max In a world where TV and streaming collide, how do you make your advertising dollars work harder? Join Kyler Blackmore, Media Director at Balance of Nature, and Heather Robertson, Regional Vice President of Brand Partnerships at iSpot, as they dive into measurement best practices and learnings… Read More

If you are going to Chicago for ANA Data, Measurement and Analytics make sure to visit our booth and tune in to our session with Megan Boveri, Chief Media Officer at Pinnacle. Details below When: Tuesday, September 17, 2024 @ 3:45 PM CTWhere: Atlantic Ballroom Breaking Down Silos: Streamlined TV Ad Measurement with Pinnacle and… Read More

In live sports advertising, audiences are everywhere and precision is everything. Old ways of accounting for viewership and outcomes no longer work. The key to success is maximizing the impact of cross-screen ads with new forms of precise measurement that didn’t previously exist—across all screens and throughout the full ad life cycle.  Uncover the dynamics… Read More

Will you be attending POSSIBLE 2024 this year in Miami Beach, Florida? Make sure to stop by iSpot’s Meeting Lounge #506 or email ispotevents@ispot.tv to request a meeting with our executives. Don’t forget to catch Mark Myers, Chief Commercial Officer, speaking on Tuesday, April 16th from 3:50 pm to 4:20 pm EDT at the Flicker… Read More

Brewing Brilliance: How Guinness Crafted the Highest Performing Alcohol Ad Unravel the secrets behind the iconic Guinness ad campaign starring Jason Momoa, delving into why the creative is one of the highest-scoring alcoholic beverage ads of all time. Hear from Aamir Raj, Senior Brand Manager for Guinness at Diageo, and Peter Daboll, Chief of Strategy… Read More

A Pragmatic Guide to TV Measurement with DriveTime Head of Marketing In this session from TV Disrupt 2024, Kyle Tassinari, Head of Marketing at DriveTime, delivers a comprehensive overview of how modern measurement and attribution solutions have drastically improved media buying strategies. Tassinari details how iSpot Unified Measurement has allowed DriveTime to optimize its media… Read More

Future-Proofing TV & Video Advertising: Buy and Sell-Side Perspectives In this session from TV Disrupt 2024, Matt Sweeney, Chief Investment Officer at GroupM, and John Halley, President of Advertising at Paramount, discuss the significant shifts in TV and video advertising, focusing on the integration of streaming, the importance of data-driven audience targeting, and the critical… Read More

The Streaming Measurement Shift: From Chaos to Control From shifting viewer behaviors to fragmented platforms and walled gardens, streaming advertising is riddled with complexities. In this session from TV Disrupt 2024, you’ll learn firsthand from leading brands about innovative measurement strategies for overcoming these hurdles, and the specific metrics and insights they find most valuable… Read More

An Experian Story: Increasing Cross-Screen Reach & Share of Voice with Precision In this session from TV Disrupt 2024, Doug Paladino, CTV and Programmatic Lead at PMG, discusses the evolving landscape of cross-screen advertising with a focus on the integration of streaming into traditional media strategies. Paladino shares how iSpot’s comprehensive measurement solutions help brand’s… Read More

The Case for Precision in Modern Measurement In this session from TV Disrupt 2024, Dave Coletti, VP of Sports Research and Insights at iSpot, reveals cutting-edge research that showcases the nuances of audience measurement in sports, stressing the importance of precision and adaptability in capturing and analyzing viewer engagement. Coletti’s insights highlight the challenges and… Read More

The Great Unification: Bridging Measurement Silos to Elevate Ad Effectiveness TV Disrupt is back this spring!  Join iSpot and leading brands, agencies, and networks in person in New York City on April 9th, 2024. Gain invaluable insights from industry peers and thought leaders as they tackle the toughest TV and streaming advertising challenges using iSpot… Read More

Innovating Measurement: The Publisher & DSP Perspective In this session from TV Disrupt 2024, leaders from Roku, LinkedIn, Microsoft, and The Trade Desk explore the critical need for third-party validation, the strategic use of first-party data, and the latest innovations in measurement that are shaping the future of advertising. The panel also dives into the… Read More

Join iSpot on March 17th in Scottsdale, Arizona for our session on Tuesday, March 19th at 12:45 pm Mountain Time led by Wes Freas, Strategic Enterprise Partnerships. Control the Streaming Chaos with Unified Ad Measurement Brands now face the challenge of reaching the right audience at the right time across a multitude of publishers, platforms,… Read More

Are you attending South by Southwest in Austin, Texas from March 8th to March 11th? If so, join us for iSpot’s fireside chat on March 9th at 11:30 am CST. We’ll be discussing evolving multi-sensory marketing, consumer loyalty, and the future of marketing with Raja Rajamannar, CMO at Mastercard and Author of Quantum Marketing, the… Read More

Amid the roar of Super Bowl excitement, brands find themselves dealing with everything from the rise of ad noise to the fragmentation of audiences across diverse platforms. With competition for consumer attention at an all-time high, every second counts, and every ad message competes for its moment in the spotlight. How can advertisers optimize effectiveness?… Read More

iSpot is heading back to CES! Let’s connect to explore the future of TV Ad Measurement and discuss how we can support your business. Stop by our booth at the C-Space by the ARIA escalators on East Level 2 or fill out the form to explore how our first-to-market measurement solutions are helping brands, agencies… Read More

Video Creative Measurement Strategy: Agency Perspective Discover the answers to critical questions that drive success in advertising, such as ensuring ad creatives connect effectively with audiences and how to measure that success. Join Erin Bohlender, Director of Brand Strategy at Innocean, and Peter Daboll, Chief of Strategy and Insights at iSpot.tv, and former CEO of Ace… Read More

TV Currency, Cross-Platform Challenges & Emerging Tech Join David Levy, CEO of OpenAP, Lisa Herdman, SVP, Executive Director Video Investment and Marketplace Intelligence at RPA and Geoff Ferguson, Senior Business Development Director at iSpot as they share insights on the key developments and trends in the TV industry that have given rise to new TV… Read More

Your front row seat for the latest trends, challenges and innovations in cross-platform TV measurement awaits at the charming Casa del Mar. Join iSpot for an afternoon discovering best practices from leading brands and connect with industry peers while enjoying sweeping vistas of the coastline. Get ready to elevate your TV measurement strategy with success… Read More

Join Steve Blackford, Head of Customer Acquisition at LifeLock, and Afia Sheikh, Regional Director of Customer Success at iSpot.tv, as they discuss LifeLock’s strategies for TV measurement success. In this session, delve into how iSpot Unified Measurement has empowered LifeLock to enhance audience targeting, optimize budget allocation, and maximize unduplicated reach across linear and streaming… Read More

ANA Masters of Marketing is returning to the Rosen Shingle Creek in Orlando on October 24-29, 2023. The event will showcase the creative thinking and inspirational strategies implemented by the world’s top CMOs and leading brands to meet and exceed their customer needs, drive growth, and inspire change. Interested in winning a Meta Oculus 2022?… Read More

Join Steve Murtos, SVP of Brand Partnerships at iSpot and Liz Grisafi, Global VP of Integrated Marketing at IHG Hotels as they discuss how this hospitality-leader brand manages brand awareness vs data-driven marketing on Wednesday, October 18th at 2:15 pm EST at the Paramount Building.

Spend an afternoon learning about the latest trends, challenges and innovations in cross-platform TV measurement. Join iSpot at the iconic Prudential Center to discover best practices from leading brands and connect with industry peers alongside breathtaking views at the View Boston Observatory. Get ready to elevate your TV measurement strategy with lessons from advertising’s most… Read More

SimpliSafe’s Journey to Efficient TV Advertising Join Nicholas Giorgio, Director of Customer Acquisition at SimpliSafe, and Scott Braley, Regional Director of Brand Partnerships at iSpot.tv, as they delve into the dynamic world of TV advertising optimization. Discover how SimpliSafe has harnessed the power of data to re-allocate and optimize over 25% of their TV and… Read More

Navigating New TV Currency with Wayfair Join Lauren Sutkowski, Head of TV and Branded Content Marketing at Wayfair, and Steve Murtos, SVP of Brand Partnerships at iSpot as they delve into Wayfair’s innovative approach to TV ad measurement. See how granular iSpot data and new currency are playing pivotal roles in the brand’s growth strategy…. Read More

Unveiling the Dynamics of Live Sports on TV Live sports have been one of the threads holding linear viewership together. However, fragmentation resulting from the proliferation of streaming ad inventory and sports channels is making it increasingly difficult to accurately measure audiences and the impact of ad dollars. Don’t miss this opportunity to hear from… Read More

At ARF’s second annual Creative Effectiveness event, industry visionaries will discuss the perspectives, theories, and resources they are employing to develop and measure impactful creative. Join iSpot and Coldwell Banker on October 4, 2023 at 11:00 am EST. Session Details below: Video Ad Testing: The Secret to Coldwell Banker’s Marketing ROI With a focus on… Read More

Cynopsis’ two-day Big TV Conference will feature thought leaders from networks, agencies, brands, tech and research companies who will share cutting-edge strategies for achieving, maintaining and measuring success. Don’t miss iSpot’s CEO & Founder, Sean Muller and Travis Scoles, Paramount’s SVP of Advanced Advertising at the Edison Ballroom on September 27th at 1:25PM EST for… Read More

The 4A’s Media, Technology and Data team will be hosting An Afternoon of Measurement, a virtual event bringing together 4A’s member agencies to hear updates from key industry partners. Join iSpot’s newly appointed Chief Research Officer Leslie Wood and Publicis’ EVP of Research Helen Katz for a fireside chat where they will discuss opportunities and obstacles that exist as… Read More

The leading event for professionals in the business of television returns to the heart of NYC this September! The place where the TV industry comes together to learn more about the biggest issues, trends and changes on the horizon.  Three tracks curated by the editorial teams behind Next TV, Broadcasting + Cable and Multichannel News will provide a one-of-a-kind destination designed to… Read More

iSpot will be sponsoring the 6th annual Brandweek Summit organized by Adweek in Miami, Florida. The event will unpack the strategies, new kinds of thinking, pathways to growth and skills that today’s marketers will need to continue to acquire and retain consumers and customers by nurturing true brand loyalty.  If you want to schedule a… Read More

Ready to move beyond traditional TV data limitations and embrace the speed and granularity required for advanced attribution? Learn how Molson Coors incorporated iSpot’s near real-time Integrated User Level Data (IULD) into their MTA strategy in order to optimize their TV ad performance and gain visibility into cross-channel impact. Join Brad Feinberg, Vice President of… Read More

iSpot is sponsoring the VAB State of TV Measurement, a 3-day webinar series, once again this year. Don’t miss out on iSpot’s Steve Murtos, SVP of Brand Partnerships East session on Day 2 (August 9th): Currency Evolution: The Shift to a Multi-Currency Landscape and the Exciting Opportunities for Marketers. Wednesday, August 9 | 12:00-12:30pm ET In this conversation,… Read More

Creating compelling, effective video ads is as much an art as it is a science. That’s why Cox Automotive (whose brands include Autotrader, Kelley Blue Book and many others) uses video ad testing at every stage of the creative process—from concept testing to final cut selection to live airing—to ensure its TV and video ads… Read More

In the ever-evolving space of marketing performance measurement, new approaches, emerging media platforms, and complex challenges have reshaped the landscape in recent years. Organizations often find themselves inundated with conflicting information from various commissioned or built models and systems. Join the Cross-Platform Measurement Council for an update on the state of marketing performance measurement featuring… Read More

TV is constantly evolving, and as the industry revolutionizes with new tech, disruptive platforms and products, more choices for consumers and industry professionals, LA TV Week provides a hub on the cutting edge of the business of television, delivering the latest news, trends and taking a look forward to what’s on the horizon.  Geoff Ferguson, VP of… Read More

iSpot returned to the Cannes Lions Festival from Monday, June 19th, through Thursday, June 22nd. Our leadership team hosted parties, shared our perspective on how to better shape the future of TV measurement, and reconnected with the advertising industry’s most dynamic leaders. Explore the sessions our executives participated in, covering the most pressing topics of… Read More

iSpot is thrilled to sponsor the annual volleyball event to raise funds for Pediatric Cancer Research hosted by Bright Side. Team Bright Side is a team of ~1,000 athletes who came together with the mission to eradicate pediatric blood cancers.

Immerse yourself with in-depth discussions and high-level networking to stay ahead in the ever-evolving measurement landscape at the two-day Cynopsis Measurement & Data Conference. At the conference, don’t miss iSpot’s EVP, Media Partnerships, Stuart Schwartzapfel, as he takes the stage on June 13th at 3:50 pm EST alongside Crackle, Tastemade and Vevo in their session “Unpacking Modern Currency in the… Read More

Join iSpot on June 7 at ARF ATTENTION, a hybrid event, for insights into the evolving landscape of attention measurement. Explore key topics such as the proximity of inexpensive proxy signals to direct human measurement data, the accuracy of positive/negative emotion measures linked to attention, and the varying levels of attention across different devices and… Read More

Interactive TV Today (ITVT) and The TV of Tomorrow Show (TVOT) are hosting TVOT SF 2023, a 2-day in-person conference in San Francisco at the General’s Residence mansion at Fort Mason. Discussion topics include advanced advertising, audience measurement and research, attribution, broadcast/local TV, FAST, AVOD, SVOD, interactive programming and social video. Stu Schwartzapfel, EVP of… Read More

The GeekWire Awards return to 2023 to celebrate the top innovators, entrepreneurs, scientists and educators in the Pacific Northwest. iSpot has been nominated by GeekWire in the category of “Next Tech Titan and dominant force in the Pacific Northwest” Vote for iSpot here before May 1st: Online Survey

iSpot’s CEO & Founder, Sean Muller, was invited to speak at the Getting the most from your marketing dollars: Modern media measurement for CPGs webinar hosted by Mckinsey & Company along with industry leaders from Bayer, J.M. Smucker Co. and Mediaocean. They will discuss how top CPGs optimize their media dollars through modern integrated measurement.

The U.S. Joint Industry Committee (JIC) has brought together national programmers, media agencies, streamers and trade bodies to build a more sustainable future for video measurement– one that is anchored in collaboration and innovation as we seek to establish standards for cross-platform measurement and enable multiple currencies. Sean Muller, CEO & Founder at iSpot, will… Read More

The PHM HealthFront™ is an invite-only two-day event hosted by Publicis for PHM clients to access the emerging products, services and ideas driving innovation and business in the health industry. The event will tackle the top issues in our industry from changing media consumption habits to how to reach HCPs and build brand loyalty faster… Read More

Save your spot today and be the first to get updates to the TV Disrupt agenda iSpot TV Disrupt is returning LIVE to NYC on Tuesday, April 4, 2023. Join us in-person at our premier annual event to gain cross-platform measurement insights, discover innovative strategies to optimize TV ad budgets, and build your network with… Read More

iSpot will be sponsoring Adweek CTV East once again in 2023. Hear from TV, media, technology and marketing leaders at the forefront of convergent TV transformation on how to leverage agility, partnerships and experimentation to gear up for the next shift. Convergent TV is the best place to leverage insights and make industry connections that can… Read More

Get a fresh handle on where opportunities and risks lie in the fast-moving sector of OTT. Listen in as experts break down the convergence in programmatic buying, CTV, retail media, and more.  Topics include: CTV, Addressable TV, VOD, Measurement, Ad Tech Solutions and Local OTT Stay tuned for more details on iSpot’s session | 2:45… Read More

The TV & Video Insider Summit is a three-day event that brings together the brightest minds in the business to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics in TV and video. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for… Read More

iSpot is sponsoring Digiday Media Buying Summit taking place in New Orleans, Louisiana. Agencies face a challenging year ahead with budget cutbacks and new opportunities such as social media, changes in cultures and commerce Digiday promises to bring together key industry players with exciting content and networking. Topics: Commerce Media Media Buying Budgets in 2023… Read More

Super Bowl airtime can make or break brands. So, how do advertisers make the premium investment count? Learn the secrets to maximizing Super Bowl ad impact from iSpot Founder & CEO, Sean Muller, and Chief of Insights, Peter Daboll. Discover unparalleled Super Bowl LVII advertising insights, including second-by-second viewership trends and media and creative takeaways… Read More

iSpot will be heading back to CES . Let’s meet and discuss the future of TV Ad Measurement and how we can help your business. Additionally, don’t miss Jodie McAfee at the CIMM Summit on Innovations in Measurement and Currency Development Event onWednesday, January 5th, 2023 from 4:25 p.m. to 5:00 p.m. PT at The… Read More

iSpot is proudly sponsoring the Digital Marketing Summit organized by LUMA taking place in Menlo Park, California. The event will discuss the following topics: Optimizing the Customer/Digital Experience Data & Identity: How to manage and execute first-party data B2B Sales & Marketing: Current state of account-based marketing and salestech Commerce / Retail Tech: Effective ways… Read More

The Accelerator Virtual event presented by ARF will discuss attribution, marketing mix models, in-market testing and the science of marketing performance measurement. It will present timely research and expert discussion to answer some of the industry’s most pressing questions: Are experiments successfully filling the attribution void? Is in-housing on the rise? Are we experiencing a… Read More

Video is thriving as a medium for consumers – be it streaming in the living room or enjoying short-form videos on your mobile phone. Growth in viewing on connected Television sets and multiple devices has surfaced an enormous challenge of measuring and managing video buying across linear, linear addressable, and digital channels. Further, the industry… Read More

Hear from leaders across the media landscape as they share insights on Addressable media, where it is today, and what needs to be done to drive Addressable at scale across the industry. Join the session Addressing Measurement in a Nascent, Dynamic Multiplatform Marketplace at 2:45 pm ESTto hear Stu Schwartzapfel, EVP of Media Partnerships at… Read More

Jodie McAfee, SVP of Agency Partnerships at iSpot, will speak at the EGTA Study in NYC Event on October 27th at 12:00 p.m. EST in a panel discussing measurement innovation, currency development, and investment.

The 2022 ANA Masters of Marketing Conference will showcase the creative thinking and inspirational strategies implemented by the world’s top CMOs and leading brands to meet and exceed their customer needs, drive growth, and inspire change. Visit the iSpot booth to learn how you can eliminate wasted time and spend with fast cross-platform TV ad… Read More

Media Measurement and Ad Tech Solutions: What’s Next? 2:30 p.m. – 3:30 p.m. PDT During the first two years of this decade, an already expanding ad tech and audience measurement provider universe seemed to go into overdrive, as media outlets, media agencies, and the clients they serve sought out new and definitive currency solutions. What… Read More

Join the biggest event of the year and get inspired by the fabric of this historic neighborhood at The Market Line, NYC. Come to the Lower East Side for Advertising Week; stay for the culture, food and ideas. Advertising Week promises 8 stages with different tracks exploring the future of advertising. Join Kari Marshall, VP… Read More

Join iSpot as we open the TVOT 2022 Annual Event hosted by TMRW Corp. as industry leaders discuss the most relevant issues. 10/12 How Not to Reinvent Wheels 9:10 a.m. – 10:00 a.m. PDT The audience-measurement industry has been talking forever about the need for drastic change. Yet change has been incremental, slow, and painful…. Read More

iSpot is proud to sponsor the Upwardly Gala 2022 taking place at the Tribeca Rooftop, New York City on October 12th. The Gala is intended to bring the Upwardly Global multicultural and multi-talented community together for an evening of reflection and celebration. The event will also be streamed live on October 26th at 7:30 p.m…. Read More

As television continues to evolve, platforms and networks are adapting through innovation with new offerings for current and future consumers. Convergent strategies that include both linear and CTV/OTT are giving brands the opportunity to increase audience reach and overall performance goals. By 2025, the combined U.S. ad spend on linear and CTV platforms will exceed… Read More

The two-day, Big TV Conference offers senior executives the chance to find solutions as the media industry navigates ongoing fluctuations in consumer behavior. Networks, agencies, brands, tech and research companies converge to find innovative, effective ways to build authentic audience connections, measure success and stay relevant in the content multiverse. Join Andrea Zapata, EVP Head… Read More

The leading event for professionals in the business of television returns in-person to the heart of NYC to discuss the biggest issues, trends and changes on the horizon.  Three tracks curated by the editorial teams behind Next TV, Broadcasting + Cable and Multichannel News will provide a complete picture of the latest developments in the fast-moving TV industry.  Join… Read More

iSpot will be sponsoring the 5th annual Brandweek Summit organized by Adweek in Miami, Florida. Join us for five invigorating days alongside world-class brand leaders who will share their thoughts, challenges and the transformative strategies that will shape their futures. If you want to schedule a meeting during the event with iSpot please email events@ispot.tv

Join Danielle Nicosia, Senior Strategic TV Analyst at Adobe, and Edwin Yuen, Senior Director of Product Marketing at iSpot on August 17th at 1:00 PM ET to learn how Adobe leveraged iSpot Unified Measurement to go from CTV newcomer to cross-screen optimization leader. Register for the webinar today to get an in-depth look at how the… Read More

Day 2: Measurement & Currency This foundational session tackles a question many in our industry ask: What is the difference between measurement and currency? We’ll take a deep dive through the definitions and show why each is essential for marketers looking to drive brand success and business growth.  What you’ll learn: What is measurement? What… Read More

The two-day summit — Tele//Vision: Shaping the Future of the Video Landscape — will elevate core challenges facing the video and CTV industry, identify the most important and impactful trends in video, and will explore implications of a changing content, technology and measurement landscape.  Sean Muller, iSpot’s CEO & Founder, will share the stage with… Read More

iSpot is thrilled to return to the Cannes Lions Festival from Monday, June 20th, through Thursday, June 23rd. The TV landscape has dramatically changed since the last time everyone gathered in Cannes. We look forward to reflecting on the progress the industry has made toward adopting transparent, cross-screen TV measurement and currency. Join us as… Read More

This is a pivotal moment for measurement, and the Cynopsis Measurement & Data Conference is where you’ll hear and see from the people who are making the decisions advancing our industry. With a plethora of inventive measurement solutions across more platforms than ever, this is an exciting time in the business – and the moment… Read More

L.A. TV Week will be a three day event featuring three summits from June 6th to June 8th, 2022. On June 7th, iSpot’s Founder and CEO, Sean Muller, will talk about how better data leads to better decision making now and can create options that weren’t available before in the future in the Keynote: How… Read More

StreamTV Show will bring together aggregators and platforms, along with leading streaming services and content providers to cover: The shift from linear TV to Streaming/OTT Who is best positioned to deliver the total package to consumers? The future of Multichannel providers, Smart TVs, Streaming STBs, and FASTs?  On June 6th, Rob Tregenza, iSpot’s VP of… Read More

Join our VP of Business Development, Emily Wood, as she discusses best practices for planning and performing holistic brand measurement across big and small screens in an ever-evolving and complex advertising ecosystem with the AVP of Global Marketing at L’Oreal. Uncover measurement best practices, including: How to navigate the fragmented measurement landscape How to measure… Read More

The TV industry relied on Nielsen’s GRP for decades. Today, more sophisticated approaches to a fragmented TV audience across linear, streaming and digital is required. Timely measured audiences that can capture the downstream performance of ad impressions are becoming table stakes. On May 17th at 2:50 pm EST, iSpot’s Founder and CEO, Sean Muller, will… Read More

The TV industry is in the midst of unprecedented change as audiences increasingly gravitate from linear to streaming. 2022 promises even more seismic shifts, with at least one mega-merger on the horizon and media companies spending more money than ever before to maintain their slice of the streaming pie—while marketers search for new methods of… Read More

Over the years, iSpot has armed advertisers with a series of events, most notably, Pre-front, where we brought together the most innovative brands, agencies, and networks. Our immersive virtual summit, TV Disrupt, is Pre-front reimagined. TV Disrupt aims to educate advertisers on how to navigate a pivotal year of TV advertising transformation. Watch TV Disrupt… Read More

The VAB Measurement Innovations Series aims to provide real-world examples of how brands are successfully adding new ways of measuring their video campaigns to more effectively gauge success. iSpot is excited to take the virtual stage with DriveTime, on Wednesday, March 30th from 2:00 – 2:30 pm EST, to ​​unveil how to optimize frequency and… Read More

Anthony Skinner, Chief of Engineering and Product at iSpot, will take the STUDIO H stage at NBCUniversal’s ONE22 on March 22, 2022. The annual developer conference showcases the technology stack that is the foundation of NBCU’s One Platform. Hear directly from NBCU and partners about the latest capabilities enabling fast and accurate cross-screen ad measurement…. Read More

On Thursday, March 10, iSpot will take the stage at MediaPost TV + Video Insider Summit to discuss the next chapter of TV measurement and the requirements for success as the shift to a multi-currency TV marketplace is entirely dependent on more innovative measurement beyond legacy methods. iSpot will share the five key areas of… Read More

TV currency is changing in a big way leading up to the Big Game. How will it play out during TV’s biggest tentpole of the year?  Discover how iSpot and NBCU are trailblazing a path to alternative TV currency by delivering Super Bowl advertisers a real-time view of verified audience delivery across linear, streaming and… Read More

iSpot is kicking off Super Bowl LVI at Brand Innovators Sports Marketing Upfronts, hosted at the Porsche Experience Center in Los Angeles, presented by 72andSunny. Join Anheuser-Busch InBev’s VP Media & Data, US, Paolo Provinciali and iSpot’s Senior Director, Product Marketing, Edwin Yuen for a fireside chat to explore the impact of TV tentpoles – like the… Read More

We all know the challenges marketers and publishers face from ID deprecation to privacy legislation. But what is actually being done to bridge the gap and maintain addressability of media? What can we do as an industry and as individual contributors to test new solutions, identify where to reinvest media dollars, and know what the… Read More

Join us as we reimagine measurement, virtually! The ANA Measurement and Accountability Conference showcases high-profile speakers and industry game-changers who will discuss the future of measurement. For marketers, measurement is the key to gaining insights into their business, carrying out successful ad campaigns, making business decisions, and driving growth opportunities. However, new market developments and… Read More

The Ad Council is where creativity and causes converge by using the power of communications to tackle the most pressing issues facing the country. The Ad Council brings together the brightest minds in media, tech, advertising, entertainment and marketing to develop campaigns that inspire action—and change lives. We’re honored to attend and sponsor the Ad… Read More

Thrilled to attend The John A. Reisenbach 30th Anniversary Reception: A Celebration for Dear New York, on December 1st to honor Jon Steinlauf, Chief US Advertising Sales Officer from Discovery Inc. with the 2021 Distinguished Citizen Award. Congrats to Jon, and our friends at Discovery.

When it comes to reuniting the media industry, Beet Retreat is the place to be. This special event, hosted at at the Santa Monica Beach Hotel on November 17-19 will explore the power of context and quality and the changing role of linear in today’s TV advertising market. Along the way, participants will explore how… Read More

Join iSpot at The Media Insights & Engagement Conference in Nashville on November 15 – 17, and learn from experts in the media research and insights community. After more than a year of exceptional disruption and change, the event is back with sessions, brainstorming breakouts and conversations with like-minded peers to focus on future trends… Read More

Unlike digital advertising, it can be very difficult to tie TV ads to business outcomes. Moreover, traditional post-campaign TV ad reports lag behind data from other channels leading to slow performance insights that stifle optimizations. Join Lana Koretsky, Director, TV & Online Video Marketing at Wayfair and Mark Myers, EVP, Customer Success at iSpot.tv at ARF’s… Read More

Brave New Worlds is a virtual summit hosted by our partner, Neustar, offering education, inspiration, and incredible networking opportunities for the marketing and analytics communities. Join us along with hundreds of executives, thought-leaders, and decision-makers online and check out our discussion with Deryck Boulanger, Senior Manager, Decision Science at Meta and Afia Sheikh, Senior Director,… Read More

2020 was an explosive year for CTV viewing and with this rapid growth, comes the need to better drive and measure the success of CTV and omnichannel campaigns. With already cookieless environments, like CTV, there needs to be a unifying source to bring together all things TV for marketers to better understand the path to… Read More

It was a pleasure to sponsor LUMA’s annual Future of TV dinner, and being back in a room with our friends and partners in the TV industry. Our CEO, Sean Muller, SVP of Media Partnerships, Stuart Schwartzapfel & SVP of Business Development, Robert Bareuther joined leaders from NBCUniversal, Comcast, VIZIO, CBS, Roku Inc., T-Mobile, Spotify & many more as we discussed the sector’s future on Monday, October 18th… Read More

As the marketing and advertising industry continues to battle the complex challenges of the last year, the 2021 ANA Masters of Marketing Conference will showcase the creative thinking and inspirational strategies that CMOs from leading brands implemented to adapt to today’s evolving customer needs. These growth champions will share their stories of success based on… Read More

Streaming TV ads offer an effective, efficient way for advertisers to reach and convert new and existing audiences. However, when we think about OTT ad campaigns, they are often perceived at a national level. Learn how iSpot and Gamut are trailblazing a path for the often undervalued and under-appreciated area of local OTT advertising within… Read More

Connected TV has officially met the reach of broadcast television. Streaming and connected TV devices exploded in 2020 as more consumers stayed home and cut the cord. As of 2021, there were just shy of 214 million connected television users, and that number is projected to increase to 230 million by 2025. You’ll Learn The… Read More

Today’s marketing leaders are surrounded by more challenges than ever before. With changes in privacy legislation, data policies, consumer behavior, and an increasingly vast and complex technology landscape, it’s easy to see why it’s more important than ever for marketers to master their data and technology strategies. Yet, despite investing a third of their resources… Read More

Spreading the Message of Diversity & Inclusion through Empowering TV Ads 2020 redefined what it means to be a brand in the 21st century. On matters of diversity and inclusion, some brands continued their conversations, while many others just started to wade in. Join Susie Graham, VP of Product at iSpot.tv on Wednesday, June 23rd… Read More

Why OTT Ad Dollars are Wasted Without Knowing Incremental Reach & Frequency Measuring the impact of linear TV advertising is complicated enough. Now with OTT added to the mix, reporting becomes increasingly fragmented, time consuming, and prone to error. Learn how iSpot and Gamut have teamed up to offer advertisers a better way to analyze… Read More

Modernizing and Future-Proofing TV Ad Measurement After the earth-shattering disruption of 2020, have traditional systems of valuing and measuring TV ads reached a tipping point? Join Adweek as we sit down with iSpot CEO and Founder, Sean Muller, to get his perspective on how real-time measurement at scale is key to modernizing TV advertising. He’ll… Read More

Accelerating the Transformation of TV and Streaming Ad Measurement Tune into this premier virtual event to hear marketing execs at T-Mobile, CarGurus, Amica Insurance, and ViacomCBS share innovative, data-driven approaches to TV advertising. From building a brand with heartfelt and empowering messaging during the pandemic, to using real-time data to optimize cross-screen ROAS, this stacked… Read More

As consumers have shifted towards streaming in the living room, so have music videos. As a universal genre of entertainment that is ubiquitous across CTV and OTT platforms, Vevo allows brands to align with the rapid growth and cultural relevance of music videos in the living room. Moreso, Vevo’s scaled audience provides unduplicated reach against… Read More

Panel #1 on April 26 2021 The Future of Streaming: Innovation and Disruption As audiences shift from cable to streaming, innovation and disruption are at an all-time high in the ever-changing media landscape. The maturation of AVOD means further fragmentation of advertising channels, but also potentially new opportunities to engage viewers for advertisers. In this… Read More

You’ll learn from iSpot CEO and Founder, Sean Muller, and Chief Strategy Officer, Peter Daboll, what it takes to win on Super Bowl Sunday based on iSpot’s ranking system and creative assessment methodology used to measure and benchmark performance. Get key insights from the best TV ads of the year and explore other cutting-edge ways… Read More

It’s a buyer’s market for TV advertisers. But building trust and support around a TV advertising program is hard. Is it worth the investment? How do you prove the value? Are you driving results? The moment you can prove return on your investment is the moment your budget gets much more secure. However, there are… Read More

June 3rd, 2020 at 12:30 PM ET (Duration: 1h 30m) The TV industry has changed suddenly and dramatically, leaving advertisers racing to adapt to a volatile marketplace. With less TV ad inventory booked up front, traditional measurement systems will lag as economic uncertainty pressures businesses to quickly drive and prove results. Watch the recording of iSpot’s virtual event TV… Read More

New York, NY – NYC Television Week unites every aspect of the industry to provide a unique, fast-paced learning and networking experience.

New York, NY – Innovators across the TV ecosystem gathered at Attribution Accelerator to look at how attribution has changed over the last year, and where we are headed next. The day was filled with buzz around multi-touch attribution, optimization and business outcomes.

St. Pete Beach, FL – iSpot.tv CEO & Founder, Sean Muller was joined by VP of Marketing at HomeAdvisor, Diana Boyles on a the main (rotating!) stage to debate the importance of transforming marketing organizations to focus on business outcomes.

Austin, TX – For the first time ever, iSpot is sponsoring the Fast Casual Executive Summit! This exclusive event is reserved for top-level restaurant executives — leaders and innovators of the fast casual industry.

Orlando, FL – Join us at the 2019 ANA Masters of Marketing Conference, with CMOs and other industry movers and shakers who will share their remarkable stories of mastering brands and driving results in new ways.Interested in a meeting?

Naples, FL – Join us at the 2019 ANA Data & Measurement Conference, as we explore topics such as managing data, cross-platform measurement and attribution, AI, predictive analytics, neuroscience marketing, and much more.

New York, NY – Our own SVP of Media Partnerships, Stu Schwartzapfel will be sitting on the “Measurement Matters” panel. This conversation will dive into the emergent models around standards, research, and what our community needs to do in order to solve these challenges so that we all move ahead, successfully.

The Variety Cannes Lions Studio will be hosted by iSpot.tv and Inscape from June 18-20th. CMOs from top brands are invited into the studio for networking and  on-camera interviews with the Variety editors. Check out last year’s Variety Studio here. To book a meeting in the studio, please email events@ispot.tv.

Chicago, IL – 5/15 – 5/17: Marketing Executives Group is a community of restaurant marketing professionals who are connected 365 days a year and come together every May in Chicago preceding the National Restaurant Association Show.

New York, NY – Every May in New York City, DMS is where digital media comes together to decide what’s important and discuss that in detail, in depth.

The iSpot Pre-front is an invite-only brand event that provides marketers with the insights needed going into Upfronts season.

New York, NY – Senior executives from across the industry come together with buyers, sellers, and tech providers to discuss the impact of data, automation, addressability, programmatic and measurement in TV advertising.

Hollywood, CA – Hear from top CMOs, advertising agencies, brand marketers, advertisers and film, TV, and digital media leaders as they explore how their breakthrough ideas and campaigns have changed the current landscape of the industry.

New York, NY – Join honest discussions on the shifts in DTC and how traditional brands are adapting.

Denver, CO – The conference lineup includes industry luminaries from CPG, retail and media.

This event gives attendees the chance to learn from CMOs and marketing leaders who will share their inspirational approaches to effective, results-driven brand marketing that drive sales, profitability, and return on investment.

iSpot is a sponsor of RampUp 2019, taking place in San Francisco on Feb 25-26. Presented by LiveRamp, this conference takes an actionable approach on marketing and tech thought leadership. Look out for iSpot CEO & Founder, Sean Muller, who will be speaking at the event.

The MAX Awards (Marketing Awards for Excellence) recognizes the creative genius of marketers and marketing in Georgia.

This alternative data event brings data providers face-to-face with top level hedge funds and investment firms.

This conference brings together more than 300 of your industry peers to explore how to optimize engagement and viewers in the new content paradigm, and prepare for the future.

This conference brings together key players from the marketing, media and advertising world. iSpot attended this NYC event – see photos below!

Sean Muller (iSpot.tv) and Brian Norris (NBCU) hosted exclusive meetings at CES 2019 – an excellent way to kick off the year!

The event involves three days of high-level panels, group conversations, one-on-one video interviews and extraordinary networking events and interactions.

Palo Alto, CA With pre-eminent main stage content and interactive breakouts, DMS West is the exclusive one-stop-shop summit where leaders converge for the very best access and the very best insights.

New York, NY Get plugged into the emerging trends in multi-platform advertising, OTT, streaming video, big data, personalization and so much more.

New York, NY Attribution Accelerator is a unique one-day forum designed and curated entirely by industry experts to spark conversation, fortify the science behind attribution, and inspire the industry to make further advances in the science of marketing measurement.

This conference in Orlando, FL facilitated the exploration of topics such as managing data, cross-platform measurement and attribution, AI, predictive analytics, neuroscience marketing, and much more. Did you see our booth? Look for us at major industry events all over the country:

Collaborating with the Marketers & Merchandisers Spearheading Today’s Retail Revolution

Exploring TV Advertising’s Evolution Towards Business Outcomes-Based Measurement