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Gain an Edge With Can't-Miss TV Ad Transparency Reports

From growing marketing budget optimism and strategic shifts toward streaming, to the increasing use of AI in video advertising, greater reliance on Scatter buying, and the rising demand for outcomes-based measurement—this year’s report unpacks the key trends shaping the 2025 TV and video ad buying landscape.

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QSR Outcomes Ranker

April 2025

March Madness Advanced Audiences Snapshot

March 2025

Pharma TV Transparency Report: Ad-First Insights for Rx Brands

March 2025

Super Bowl LIX TV Transparency Report

February 2025

Auto TV Transparency Report

January 2025

Nine Things That Will Reshape Video Advertising in 2025

December 2024

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What's Trending on TV

This Week's Most-Seen Ads

Domino's TV Spot, 'Any Means New Stuffed Crust: 50% Off'

Impressions 579.4M
Airings 5.4K
Estimated TV Spend $2.5M
Interruption Rate 1.54%
Attention Index 111

Burger King $5 Duo TV Spot, 'Step Up to the Plate'

Impressions 553.2M
Airings 4.3K
Estimated TV Spend $2.2M
Interruption Rate 1.73%
Attention Index 109

Liberty Mutual TV Spot, 'Truth Tellers: Biberty Baby'

Impressions 443.4M
Airings 2K
Estimated TV Spend $3.1M
Interruption Rate 2.17%
Attention Index 112

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83M TVs & Set Top Boxes

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