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Gain an Edge With Can't-Miss TV Ad Transparency Reports

The latest Super Bowl LVIII TV Transparency Report from iSpot dives into the narratives behind the numbers, revealing every major takeaway from this year’s Big Game. From minute-by-minute ad viewership, to key moments and creative trends, and even Taylor Swift’s reach and frequency, the analysis covers it all. Plus, see a full ranking of the most likeable Super Bowl spots, along with historical context on different emotional reactions.

What's Trending on TV

This Week's Most-Seen Ads

  • Impressions 367.7M
  • Airings 2.6K
  • Estimated TV Spend $1.5M
  • Interruption Rate 1.67%
  • Attention Index 111
  • Impressions 357.1M
  • Airings 2.2K
  • Estimated TV Spend $1.7M
  • Interruption Rate 1.87%
  • Attention Index 108
  • Impressions 356.3M
  • Airings 2.1K
  • Estimated TV Spend $3.3M
  • Interruption Rate 3.42%
  • Attention Index 116

Industry-Leading Data Footprint Powers Transparency

62K Advertisers
2.3M Creatives
$533B Ad Spend
65T Impressions
43B Attributed Conversions
52M TVs & Set Top Boxes


Ads shouldn't hide behind program-based averages. Get total TV transparency with precise, second-by-second measurement of every ad and airing.


Put an end to double counting. Plan, buy, measure and optimize with transparency into deduplicated TV audiences across linear, streaming and out of home.


No more blurred lines between activation and measurement. Transparency hinges on third-party verification of reach, frequency and overall campaign performance.


10 years of transparency breeds trust. That's why 10 out of 10 top TV advertisers leverage iSpot for fast, accurate and actionable TV ad measurement.

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