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TV Data Hub

Don't Settle for Black Boxes

Say hello to total TV ad transparency.
Explore deep TV ad measurement insights unavailable anywhere else.

Gain an Edge With Can't-Miss TV Ad Transparency Reports

The H1 2024 TV Transparency Report from iSpot delivers the data you need to shape your advertising strategy for the second half of the year. This report offers in-depth insights and analysis of the past six months, keeping you updated with major sports events, daypart shifts, outcome-fueled creatives, and for the first time ever, industry-based streaming SOV trends that are reshaping the industry.

What's Trending on TV

This Week's Most-Seen Ads

  • Impressions 753.5M
  • Airings 4.3K
  • Estimated TV Spend $2.7M
  • Interruption Rate 1.82%
  • Attention Index 94
  • Impressions 396M
  • Airings 2K
  • Estimated TV Spend $5.1M
  • Interruption Rate 5.48%
  • Attention Index 99
  • Impressions 389.8M
  • Airings 3K
  • Estimated TV Spend $1.1M
  • Interruption Rate 1.63%
  • Attention Index 89

Industry-Leading Data Footprint Powers Transparency

65K Advertisers
2.4M Creatives
$548B Ad Spend
68T Impressions
47B Attributed Conversions
83M TVs & Set Top Boxes

Ad-Centric

Ads shouldn't hide behind program-based averages. Get total TV transparency with precise, second-by-second measurement of every ad and airing.

Unified

Put an end to double counting. Plan, buy, measure and optimize with transparency into deduplicated TV audiences across linear, streaming and out of home.

Independent

No more blurred lines between activation and measurement. Transparency hinges on third-party verification of reach, frequency and overall campaign performance.

Trust

10 years of transparency breeds trust. That's why 10 out of 10 top TV advertisers leverage iSpot for fast, accurate and actionable TV ad measurement.

Ready to declare your independence from TV measurement black boxes?

Get a Demo