Score Brand and Business Impact With Midseason NFL TV Ad Insights. Download Report>

TV Data Hub

Don't Settle for Black Boxes

Say hello to total TV ad transparency.
Explore deep TV ad measurement insights unavailable anywhere else.

Gain an Edge With Can't-Miss TV Ad Transparency Reports

NFL TV ad reach knows no bounds. Through the first eight weeks of the season, the hottest TV programming continued to grow its footprint with a 12% year-over-year increase in ad impressions for live linear national games. Get the Midseason NFL TV Ad Touchdowns & Takeaways report from iSpot to explore the biggest creative and media trends in football, and see why the NFL’s premium price tag pays off for brands.

What's Trending on TV

This Week's Most-Seen Ads

  • Impressions 675.7M
  • Airings 2.7K
  • Estimated TV Spend $5.7M
  • Interruption Rate 1.74%
  • Attention Index 96
  • Impressions 599.6M
  • Airings 5.8K
  • Estimated TV Spend $4.1M
  • Interruption Rate 2.23%
  • Attention Index 94
  • Impressions 558.7M
  • Airings 2.2K
  • Estimated TV Spend $2.9M
  • Interruption Rate 1.31%
  • Attention Index 98

Industry-Leading Data Footprint Powers Transparency

60K Advertisers
2.2M Creatives
$520B Ad Spend
63T Impressions
41B Attributed Conversions
52M TVs & Set Top Boxes


Ads shouldn't hide behind program-based averages. Get total TV transparency with precise, second-by-second measurement of every ad and airing.


Put an end to double counting. Plan, buy, measure and optimize with transparency into deduplicated TV audiences across linear, streaming and out of home.


No more blurred lines between activation and measurement. Transparency hinges on third-party verification of reach, frequency and overall campaign performance.


10 years of transparency breeds trust. That's why 10 out of 10 top TV advertisers leverage iSpot for fast, accurate and actionable TV ad measurement.

Ready to declare your independence from TV measurement black boxes?

Get a Demo