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Mar 20, 2025 by MM+M

Hoop Dreams: Women’s Basketball Drives Slam Dunk Results for Pharma Brands

March Madness is here, and women’s basketball is a key focus for advertisers. ESPN saw a 3% increase in viewership this season. iSpot data reveals a 59% rise in pharma ad impressions on ESPN in December, driven by the growing reach of women’s college basketball, offering a prime opportunity for advertisers.

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May 12, 2025 by Bloomberg

TV’s Yearly Pitch to Sponsors Runs Headlong Into Trump’s Tariffs

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May 12, 2025 by Marketing Dive

Linear Ad Spend Grew in Q1 Despite Economic Uncertainty: iSpot

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May 11, 2025 by Los Angeles Times

The Network Evening News Is in Flux: Why an American TV Institution Is Under Pressure

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May 6, 2025 by TVREV

Not Dead Yet: Ad Spending On Linear TV Up Despite Decline In Impressions, iSpot Q1 Report Says

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May 12, 2025 by The Measure

Allstate No. 1 Brand on Streaming With 1.15% SOV

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May 9, 2025 by WardsAuto

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Most-Seen Industries on Linear TV: QSRs Sizzle, Autos Down-Shift

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