The people in this ad are not celebrities, and the closest thing to a world stage is happening miles away in Atlanta, Georgia during Super Bowl LIII. Despite all the glamorous careers that never took off, a boy believes that these people will not be known for who they are but rather what they do. Kia introduces its Telluride SUV, which the boy says has a chance to be remembered. The Georgians who make vehicles like this may not be famous and may be recognized as "the great unknowns," but Kia believes that does not mean they are not remembered for their incredible work.

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Tagline
“Give It Everything”
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Active
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David&Goliath (Creative Agency)

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