Universal Pictures Super Bowl Commercials

Universal Pictures returned as a Super Bowl advertiser with its 'The Fate of the Furious' movie trailer. The film is the eighth installment of the Fast and the Furious franchise. During last year's Super Bowl, Universal Pictures advertised the fifth installment of the Jason Bourne movie series with the 'Jason Bourne Super Bowl 2016' ad, which had 3.07% digital SOV and took the #12 spot in iSpot's game rankings.