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Agency 72andSunny is tackling this highly charged 60-second spot for the National Football League, starring retired player Anquan Boldin. The spot relays the story of Boldin's cousin, Corey Jones, who was shot and killed by a police officer while waiting for roadside assistance. The subject matter marks a dramatic turn from the brand's rather lighthearted 2019 Super Bowl ad, which took on a comical tone to celebrate its 100th year.


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