Measurement and Performance Analytics for 2017 Super Bowl Commercials

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The go-to place for Super Bowl LI TV ads. Replay every Super Bowl commercial here in the Super Bowl Ad Center. From Mr. Clean to ‘Stranger Things,’ these Super Bowl appearances drove massive online activity, video views, and social actions. Find out which ads scored big and which advertisers fumbled the ball with more performance and attention insights. Request access to the ad center and drill further into the media strategies that landed advertisers a Super Bowl victory.

Top Super Bowl Commercials - Game Day

#1

Netflix Super Bowl 2017 TV Spot, 'Stranger Things Season Two: 1984'

Online Activity: 12.73%
Online Views: 935,390
Social Actions: 444,418

#2

Budweiser Super Bowl 2017 TV Spot, 'Born the Hard Way'

Online Activity: 11.40%
Online Views: 6,181,030
Social Actions: 168,994

#3

Mr. Clean Super Bowl 2017 TV Spot, 'Cleaner of Your Dreams'

Online Activity: 7.64%
Online Views: 2,046,197
Social Actions: 193,868

#4

T-Mobile One Super Bowl 2017 TV Spot, '#UnlimitedMoves' Feat. Justin Bieber

Online Activity: 6.03%
Online Views: 2,535,685
Social Actions: 125,060

#5

84 Lumber Super Bowl 2017 TV Spot, 'The Journey Begins'

Online Activity: 5.64%
Online Views: 2,355,316
Social Actions: 116,071

#6

Audi S5 Super Bowl 2017 TV Spot, 'Daughter'

Online Activity: 5.34%
Online Views: 1,587,278
Social Actions: 130,086

#7

Airbnb Super Bowl 2017 TV Spot, 'We Accept'

Online Activity: 3.85%
Online Views: 1,372,807
Social Actions: 90,122

#8

Kia Niro Super Bowl 2017 TV Spot, 'Hero’s Journey' Feat. Melissa McCarthy

Online Activity: 3.19%
Online Views: 2,351,602
Social Actions: 24,823

#9

Buick Super Bowl 2017 TV Spot, 'Not So Pee Wee Football' Feat. Cam Newton

Online Activity: 2.67%
Online Views: 1,463,611
Social Actions: 41,500

#10

Pirates of the Caribbean: Dead Men Tell No Tales Super Bowl 2017

Online Activity: 2.60%
Online Views: 662,436
Social Actions: 71,665

#11

Skittles Super Bowl 2017 TV Spot, 'Romance'

Online Activity: 2.45%
Online Views: 1,311,946
Social Actions: 39,315

#12

Bai Super Bowl 2017 TV Spot, 'Bye Bye Bye' Featuring Christopher Walken

Online Activity: 2.36%
Online Views: 271,260
Social Actions: 60,147

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