The Washington Post will make its television debut during Super Bowl LIII with a minute-long spot set to air in the fourth quarter. Tom Hanks, who portrayed the newspaper's executive editor Ben Bradlee in 2017's "The Post," will provide voice over in the commercial highlighting the important role journalism plays in American life.
Norwegian Cruise Line is airing its first Super Bowl commercial since 1994 to promote its "Take 6 Free" deal.
Wix.com is running its fifth-consecutive Super Bowl commercial with an ad airing in the second half of the Big Game featuring supermodel Karlie Kloss demonstrating how she uses her Wix-powered site.
Last year, Wix.com ran a 30-second spot in the third quarter of Super Bowl LII titled "Coolest Collaboration," featuring YouTube stars Rhett and Link from "Good Mythical Morning."
ADT will run its first-ever Super Bowl commercial this year. While the home security brand did announce the 30-second ad will run during halftime, little else is known about the creative.
Microsoft is returning to the Super Bowl with a 60-second ad set to air during the fourth quarter. The commercial will feature children who are not able to fully use their hands and arms playing video games with the Xbox adaptive controller.
Very little is known about the Google Super Bowl ad buy, but the tech giant will reportedly air two spots during the 2019 Big Game.
Mint Mobile will air its debut Super Bowl commercial Feb. 3, 2018. The ad-within-an-ad features the company's minty-green fox mascot assuring a man that its $20-per-month wireless plan is alright--as opposed to, say, chunky milk, which prompts the internal ad of a seemingly nice family enjoying said chunky milk.
In a move to highlight how Sprint is the "best of both worlds," the wireless company will run a single 30-second commercial in Super Bowl LIII featuring Bo Jackson (of both MLB and NFL fame) playing a keytar, holding a mermaid and hanging out with a bird-horse. And, naturally, the ad will feature poached Verizon spokesman Paul Marcarelli.
Sprint aired a single 60-second commercial in the 2018 Super Bowl, titled "Do the Math and Switch to Sprint," which ran in the first quarter and was also produced by Droga5.
Amazon Prime Video will air a minute-long ad during Super Bowl LIII for the first season of "Hanna," a thriller based off the movie of the same name about a highly skilled young woman who is on the run from a CIA agent while trying to uncover the truth of her past. Last year, the streaming company ran a commercial for "Tom Clancy's Jack Ryan" during halftime.
CBS will run a 20-second PSA during the 2019 Super Bowl promoting girl power.
While much remains a mystery surrounding Hulu's third-consecutive Super Bowl commercial, the streaming service will air one 30-second ad during the Big Game. Hulu ran a commercial for "Castle Rock" in the first quarter of Super Bowl LII and an ad for "The Handmaid's Tail" in the second quarter of Super Bowl LI.
The first trailer for the "Fast & Furious" spinoff "Hobbs & Shaw" is set to drop during Super Bowl LIII.
Head & Shoulders is set to air three ads during Super Bowl LIII featuring "the most headstrong business people in America."
Tony Romo, former Dallas Cowboys quarterback and current analyst for CBS, will star in SKECHERS 30-second Super Bowl LIII commercial for the shoemaker's slip-on sneakers. SKECHERS aired a single 15-second spot in the 2018 Super Bowl titled "First Class for Your Feet," which featured Howie Long endorsing Wide Fit SKECHERS by comparing a regular shoes to a crowded airplane.
Marking the mobile company's sixth consecutive Super Bowl appearance, T-Mobile has announced it will air an unrevealed number of commercials on Game Day. Last year, T-Mobile aired an ad titled "Little Ones" which celebrated equality and featured babies from a variety of backgrounds.
During the second quarter of Super Bowl LIII, Amazon will make its fourth consecutive Big Game appearance. In the commercial, one Amazon employee tells another that they've been building Alexa into more and more appliances with...limited success, which affects celebrities like Harrison Ford, Forest Whitaker, Ilana Glazer and Abbi Jacobson.
Burger King is whipping up a 45-second spot set to air during the fourth quarter of Super Bowl LIII. This marks the first time in 13 years that the restaurant has made a Big Game appearance, the last of which featured a bombastic dance number by the Whopperettes. A series of teasers for the DAVID Miami-made commercial depict the monarch mascot prepping sound and camera equipment for the ad shoot.
For the first time since 2006, Coca-Cola is forgoing an in-game Super Bowl spot, instead opting for a message of unity and a celebration of differences set to air right before the National Anthem. Wieden & Kennedy Portland is behind the animated commercial, which draws together cartoon artists, farmers and astronauts to recite an original poem that borrows lines and phrases from Andy Warhol.
SimpliSafe is teaming up with Austin-based agency Preacher to become the first home security company to advertise during the Super Bowl. The brand's 30-second spot, which deals with ways to confront and overcome feelings of anxiety, will air during the first quarter of the Big Game.
Come back to iSpot.tv's Super Bowl Ad Center to watch previous Super Bowl commercials and keep up to date with all of the 2019 Game Day ads as they air on Feb. 3, 2019.
Walt Disney is set to air an as-yet unknown number of spots during Super Bowl LIII.
Building upon its message from Super Bowl LII, Verizon is returning to the Big Game in 2019 to promote first responders. The ad campaign will ramp up before the Super Bowl, but the exact creative will remain unknown until Game Day.
The NFL will run an ad during Super Bowl LIII to celebrate the league's 100th season. The spot will kickoff a year-long series of "NFL 100" events to showcase highlights from the league's century-long history. And the debate of what would be the ultimate all-star team will finally be put to rest when a panel of league historians alongside former coaches and players put together the "All-Time Team."
Pizza Hut will continue its ongoing Abraham Lincoln-centric campaign in two 15-second spots set to air before Super Bowl LIII. The 16th U.S. president will spotlight the restaurant's $5 Lineup while navigating the trials of suburban life in the commercials created by GSD&M, the brand's agency of record.
With a promise to put a fun, creative twist on filing expense reports, Expensify announced that its very first television commercial ever will run during the second quarter of Super Bowl LIII. Catch the ad Feb. 3, 2019 on CBS.
For the first time in more than a decade, Planters will be heading to the Big Game with a 30-second spot set to run during the second quarter. Though neither the content nor the implied celebrity guest have been revealed, the peanut giant has confirmed that this ad will debut its new tagline: "Always There in Crunch Time." Tweets between Planters and Motley Crue have prompted speculation that the rock band's music might also be featured in the commercial.
Check back for Planter's Super Bowl LIII commercial and all of the rest of the Game Day ads on iSpot.tv's Super Bowl Ad Center Feb. 3, 2019.
Bumble is making its Super Bowl debut with a commercial set to air during the first half of the game. As part of the dating app's “The Ball Is in Her Court” campaign, the ad will star Serena Williams and highlight the multiple roles the tennis champion embodies throughout her life: a professional player, an entrepreneur, a wife and a mother. A predominantly female team in ad agency VMLY&R created the spot.
You can check out Bumble's 2019 Super Bowl teasers, Anthem I and Anthem II, for a taste of what's in store during the Big Game. Just don't forget to check back in on Feb. 3, 2019, for all of the Big Game ads on iSpot.tv's Super Bowl Ad Center.
Olay is set to debut its first-ever Super Bowl commercial in a move to shine through the heavily male-dominated ad space. While the specifics remain unknown regarding the creative details of Olay's Big Game spot, the commercial will focus on empowering women.
The first Turkish brand to advertise during the Big Game will return for Super Bowl LIII with a 30-second spot during the first quarter. Directed by Ridley Scott, the ad, titled "The Journey," will document a woman's international trek through many of the world's most famous cities. The airline has previously teamed up with celebrities such as Ben Affleck, Morgan Freeman and Dr. Oz.
While much remains secretive about Persil ProClean's 2019 Super Bowl commercial, one thing is clear: Peter Hermann will be returning as The Professional in the detergent brand's fourth consecutive Big Game appearance.
Devour Foods, the edgier arm of the Kraft Heinz frozen food division, is set to air a single 30-second commercial in the third quarter of Super Bowl LIII. Kraft made an appearance in the third quarter of last year's Big Game with its "Family Greatly" TV spot.
You'll find Devour Foods' first Super Bowl spot and all the rest of the Big Game ads on iSpot.tv's Super Bowl Ad Center on Feb. 3, 2019.
Longtime Big Game staple Budweiser will air two spots during Super Bowl LIII. After addressing topics such as immigration and disaster relief in previous years, the brand is stepping away from social issues to highlight its limited edition Copper Lager, brewed in collaboration with Jim Beam. Agency VaynerMedia will take the reins on this commercial, while David is handling the second. One of the ads will feature the brewer's iconic Clydesdales.
Bud Light is returning to the Big Game with two spots from Wieden & Kennedy, which handles the brand's "Dilly Dilly" campaign. Though it's unclear whether the medieval revelers will return for Super Bowl LIII, Anheuser-Busch InBev insists that this year's ads will be different than anything that's come before.
Check out Bud Light's 2018 Super Bowl commercials, Ye Olde Pep Talk and The Bud Knight, and its 2017 Super Bowl commercial, Ghost Spuds, for a quick taste of the brand's Big Game hilarity. Just don't forget to check back in on Feb. 3, 2019, for all of the Big Game ads on iSpot.tv's Super Bowl Ad Center.
Following up its fitness-focused outing in last year's Big Game, Michelob is debuting two new spots from FCB Chicago in Super Bowl LIII. One of these will focus on the brand's Pure Gold line extension, emphasizing its organic grains and lower calorie count than regular Ultra.
Stella Artois will be one of five beer brands from Anheuser-Busch InBev to have a commercial during Super Bowl LIII. Though Stella's number of ads hasn't been announced, the beer brand has part of a five minute, 45 second overall Super Bowl pie. Anheuser-Busch InBev, the official and sole Big Game beer advertiser, bought three-and-a-half minutes of ad time in the previous three Super Bowls.
BON & VIV Spiked Seltzer will have the very first Super Bowl commercial to feature hard seltzer, as NFL rules only allowed for that type of alcohol to be advertised as of 2017. Nothing else is known about the creative, but viewers can expect to see BON & VIV Spiked Seltzer in the Big Game come Feb. 3, 2019 on CBS.
You can check out all of the Big Game ads on iSpot.tv's Super Bowl Ad Center on Feb. 3, 2019.
Pepsi is returning to the Big Game as Super Bowl LIII's official halftime sponsor, along with a 30-second creative of its own starring rapper Cardi B. The brand's previous Super Bowl commercial showed scenes from generations past, including a throwback to Cindy Crawford's iconic 1992 Big Game ad.
PepsiCo has announced that Doritos will make another Super Bowl appearance this year. Chance the Rapper will join up with the Backstreet Boys in the commercial highlighting the brand's newest flavor, Flamin' Hot Nacho. In Super Bowl LII, Doritos and Mountain Dew aired warring back-to-back ads featuring Peter Dinklage and Morgan Freeman. The Big Game spot finished second on iSpot's list of Top 2018 Super Bowl Commercials.
Check out Doritos' 2019 Super Bowl teaser featuring Chance the Rapper and the Backstreet Boys and don't forget to check back in on Feb. 3, 2019, for all of the Big Game ads on iSpot.tv's Super Bowl Ad Center.
PepsiCo is using 30 of its 90 seconds of Super Bowl ad time to promote Bubly, the cola company's line of flavored sparkling water. The spot will star comedian Aparna Nancherla and singer Michael Buble, who will be giving the similarly named beverage a spelling lesson. This will mark the brand's first-ever Super Bowl appearance.
Audi is returning to the Big Game for the 10th time to promote its electric vehicle lineup. While exact details of the creative are still under wraps, the luxury car brand's 2019 Super Bowl TV spot will be a minute long and run during the second quarter.
In announcing TurboTax's sixth consecutive Super Bowl appearance, the tax software brand's parent company (Intuit) also announced a sponsorship for both the AFC and NFC 2019 championship games and the 2019/2020 NFL season. TurboTax released a teaser portraying RoboChild trying to awake its creator for breakfast; unfortunately for the animatronic humanoid, the world simply isn't ready for it yet. TurboTax had two 2018 Super Bowl commercials which respectively featured a ghost in the attic and monster under the bed assuring viewers that there's nothing to be afraid of when filing their taxes.
M&M's will have a 30-second Super Bowl LIII commercial airing in the pod after kickoff in which the confectionery company will show off its new candy bar. The Big Game spot features Christina Applegate chauffeuring the pair of bickering mascots while threatening to break apart and eat them alive--spoiler: they prefer the first option. M&M's 2018 Big Game ad, titled "Human," featured Danny DeVito as the Red M&M-turned-human.
Avocados From Mexico's 30-second spot is expected to run in the second quarter. The brand's fifth consecutive Super Bowl commercial will mark the start of its "Always Worth It" campaign and likely aim for the funny bone as it reiterates selling points from its previous Big Game outings.
You can check out Avocados From Mexico's 2018 Super Bowl commercial featuring Chris Elliott and its 2019 Super Bowl teaser featuring Kristin Chenoweth for a taste of its Big Game hilarity. Just don't forget to check back in on Feb. 3, 2019, for all of the Big Game ads on iSpot.tv's Super Bowl Ad Center.
Colgate is tapping actor Luke Wilson to promote its Total toothpaste in a 30-second spot set to air during the third quarter of Super Bowl LIII. This marks the first time the brand has featured its signature product in a Big Game commercial. The last time the toothpaste maker was seen in the Big Game was with 2016's Every Drop Counts campaign, in which viewers were encouraged to turn off their faucets while brushing.
In its eleventh Super Bowl outing in 12 years, Hyundai is running a single 60-second ad in the first quarter starring Jason Bateman, as well as a 30-second spot during the pre-game show. The casting decision points to a comedic tone shift for an advertiser that has kept things relatively straight-faced during the last two Big Games. The Arrested Development star is an elevator operator who guides people lower and lower to the nightmarish floors of "Root Canal" and "Vegan Dinner Party" until landing at "Car Shopping." The ad then highlights the auto maker's "Shopper Assurance" program and features the 2020 Palisade SUV.
Kia is returning to the Big Game for its tenth consecutive year with an ad from David & Goliath, its agency of record since 2000. The actual creative duration, placement and content are unknown, but the auto maker is known for featuring celebrities in its Super Bowl commercials.
Mercedes-Benz is making a return to the Super Bowl after sitting out last year. While this year's Big Game buy is still under wraps, the luxury car maker's Super Bowl 50 commercial, directed by the Coen Brothers--the esteemed filmakers' first-ever Super Bowl commercial--was titled "Easy Driver" and starred Peter Fonda.
The popular potato chip brand will make its second Big Game appearance with its Super Bowl LIII commercial. The creative will continue off of last year's "WOW" spot featuring Bill Hader "flavor stacking" his Pringles on set.
Head to iSpot.tv's Super Bowl Ad Center to watch Super Bowl commercials from years past as well as all of the 2019 Game Day ads on Feb. 3, 2019.
While it's not yet clear how many ads Toyota will run in this year's Big Game, this will mark the auto maker's second consecutive year with a Super Bowl commercial. What we do know, however, is that the creative will focus on the RAV4.
Marking the brand's sixth consecutive entry in the Super Bowl, WeatherTech has once again secured its place in the Big Game. This year the auto accessory manufacturer has increased its ad buy from 30 to 45 seconds. While the creative content is yet unknown, the brand has historically highlighted that its products are all made in America.