2019 Super Bowl Advertisers

The Washington Post

The Washington Post will make its television debut during Super Bowl LIII with a minute-long spot set to air in the fourth quarter. Tom Hanks, who portrayed the newspaper's executive editor Ben Bradlee in 2017's "... more

60-second spot
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Norwegian Cruise Line

Norwegian Cruise Line is airing its first Super Bowl commercial since 1994 to promote its "Take 6 Free" deal. 

30-second spot
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Wix.com

Wix.com is running its fifth-consecutive Super Bowl commercial with an ad airing in the second half of the Big Game featuring supermodel Karlie Kloss demonstrating how she uses her Wix-powered site. 

Last year, Wix.com ran a 30-second spot in ... more

30-second spot
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ADT

ADT will run its first-ever Super Bowl commercial this year. While the home security brand did announce the 30-second ad will run during halftime, little else is known about the creative. 

30-second spot
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Horizon Media
Agency

Microsoft Corporation

Microsoft is returning to the Super Bowl with a 60-second ad set to air during the fourth quarter. The commercial will feature children who are not able to fully use their hands and arms playing video games with the Xbox adaptive controller.

60-second spot
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McCann Worldgroup
Agency

Google

Very little is known about the Google Super Bowl ad buy, but the tech giant will reportedly air two spots during the 2019 Big Game. 

TBD
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Mint Mobile

Mint Mobile will air its debut Super Bowl commercial Feb. 3, 2018. The ad-within-an-ad features the company's minty-green fox mascot assuring a man that its $20-per-month wireless plan is alright--as opposed to, say, chunky milk, which prompts the internal ad of a seemingly nice ... more

30-second spot
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Sprint

In a move to highlight how Sprint is the "best of both worlds," the wireless company will run a single 30-second commercial in Super Bowl LIII featuring Bo Jackson (of both MLB and NFL fame) playing a keytar, holding a mermaid and hanging out with a ... more

30-second spot
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Droga5
Agency

Amazon Prime Video

Amazon Prime Video will air a minute-long ad during Super Bowl LIII for the first season of "Hanna," a thriller based off the movie of the same name about a highly skilled young woman who is on the run from a CIA agent while trying to uncover the truth of her past. ... more

60-second spot
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CBS

CBS will run a 20-second PSA during the 2019 Super Bowl promoting girl power. 

20-second spot
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Hulu

While much remains a mystery surrounding Hulu's third-consecutive Super Bowl commercial, the streaming service will air one 30-second ad during the Big Game. Hulu ran a commercial for "... more

30-second spot
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Universal Pictures

The first trailer for the "Fast & Furious" spinoff "Hobbs & Shaw" is set to drop during Super Bowl LIII.

TBD
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Head & Shoulders

Head & Shoulders is set to air three ads during Super Bowl LIII featuring "the most headstrong business people in America." 

TBD
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SKECHERS

Tony Romo, former Dallas Cowboys quarterback and current analyst for CBS, will star in SKECHERS 30-second Super Bowl LIII commercial for the shoemaker's slip-on sneakers. SKECHERS aired a single 15-second spot in the 2018 Super Bowl titled ... more

30-second spot
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T-Mobile

Marking the mobile company's sixth consecutive Super Bowl appearance, T-Mobile has announced it will air an unrevealed number of commercials on Game Day. Last year, T-Mobile aired an ad titled ... more

TBD
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Amazon

During the second quarter of Super Bowl LIII, Amazon will make its fourth consecutive Big Game appearance. In the commercial, one Amazon employee tells another that they've been building Alexa into more and more appliances with...limited success, which affects ... more

TBD
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Burger King

Burger King is whipping up a 45-second spot set to air during the fourth quarter of Super Bowl LIII. This marks the first time in 13 years that the restaurant has made a Big Game appearance, the last of which featured a bombastic dance number by the Whopperettes. A series of ... more

45-second spot
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DAVID Miami
Agency

Coca-Cola

For the first time since 2006, Coca-Cola is forgoing an in-game Super Bowl spot, instead opting for a message of unity and a celebration of differences set to air right before the National Anthem. Wieden & Kennedy Portland is behind the animated commercial, ... more

60-second spot
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Wieden + Kennedy Portland
Agency

SimpliSafe

SimpliSafe is teaming up with Austin-based agency Preacher to become the first home security company to advertise during the Super Bowl. The brand's 30-second spot, which deals with ways to confront and overcome feelings of anxiety, will air during the first quarter of ... more

30-second spot
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Preacher
Agency

Walt Disney Studios

Walt Disney is set to air an as-yet unknown number of spots during Super Bowl LIII.

TBD
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Verizon

Building upon its message from Super Bowl LII, Verizon is returning to the Big Game in 2019 to promote first responders. The ad campaign will ramp up before the Super Bowl, but the exact creative will remain unknown until Game Day.

60-second spot
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McCann
Agency

NFL

The NFL will run an ad during Super Bowl LIII to celebrate the league's 100th season. The spot will kickoff a year-long series of "NFL 100" events to showcase highlights from the league's century-long history. And the debate of what would be the ultimate all-star team ... more

90-second spot
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72andSunny
Agency

Pizza Hut

Pizza Hut will continue its ongoing Abraham Lincoln-centric campaign in two 15-second spots set to air before Super Bowl LIII. The 16th U.S. president will spotlight the restaurant's $5 Lineup while navigating the trials of suburban life in the commercials created by ... more

Two 15-second spots
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GSD&M
Agency

Expensify

With a promise to put a fun, creative twist on filing expense reports, Expensify announced that its very first television commercial ever will run during the second quarter of Super Bowl LIII. Catch the ad Feb. 3, 2019 on CBS. 

30-second spot
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John X Hannes New York
Agency

Planters

For the first time in more than a decade, Planters will be heading to the Big Game with a 30-second spot set to run during the second quarter. Though neither the content nor the implied celebrity guest have been revealed, the peanut giant has confirmed that this ad will ... more

30-second spot
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VaynerMedia
Agency

Bumble

Bumble is making its Super Bowl debut with a commercial set to air during the first half of the game. As part of the dating app's “The Ball Is in Her Court” campaign, the ad will star Serena Williams and highlight the multiple roles the tennis ... more

TBD
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VMLY&R
Agency

Olay

Olay is set to debut its first-ever Super Bowl commercial in a move to shine through the heavily male-dominated ad space. While the specifics remain unknown regarding the creative details of Olay's Big Game spot, the commercial will focus on empowering ... more

30-second spot
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Saatchi & Saatchi
Agency

Turkish Airlines

The first Turkish brand to advertise during the Big Game will return for Super Bowl LIII with a 30-second spot during the first quarter. Directed by Ridley Scott, the ad, titled "The Journey," will document a woman's international trek through many of the ... more

30-second spot
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Persil ProClean

While much remains secretive about Persil ProClean's 2019 Super Bowl commercial, one thing is clear: Peter Hermann will be returning as The Professional in the detergent brand's fourth consecutive Big Game appearance.

TBD
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DDB New York
Agency

DEVOUR Foods

Devour Foods, the edgier arm of the Kraft Heinz frozen food division, is set to air a single 30-second commercial in the third quarter of Super Bowl LIII. Kraft made an appearance in the third quarter of last year's Big Game with its "... more

30-second spot
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DAVID Miami
Agency

Budweiser

Longtime Big Game staple Budweiser will air two spots during Super Bowl LIII. After addressing topics such as immigration and ... more

TBD
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Bud Light

Bud Light is returning to the Big Game with two spots from Wieden & Kennedy, which handles the brand's "Dilly Dilly" campaign. Though it's unclear whether the medieval revelers will return for Super Bowl LIII, Anheuser-Busch InBev insists that this ... more

TBD
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Wieden+Kennedy New York
Agency

Michelob

Following up its fitness-focused outing in last year's Big Game, Michelob is debuting two new spots from FCB Chicago in Super Bowl LIII. One of these will focus on the brand's Pure Gold line extension, emphasizing its organic grains and lower calorie count than regular Ultra.

TBD
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FCB Chicago
Agency

Stella Artois

Stella Artois will be one of five beer brands from Anheuser-Busch InBev to have a commercial during Super Bowl LIII. Though Stella's number of ads hasn't been announced, the beer brand has part of a five minute, 45 second overall Super Bowl pie. Anheuser-Busch InBev, the ... more

TBD
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Mother
Agency

BON & VIV Spiked Seltzer

BON & VIV Spiked Seltzer will have the very first Super Bowl commercial to feature hard seltzer, as NFL rules only allowed for that type of alcohol to be advertised as of 2017. Nothing else is known about the creative, but viewers can expect to see BON & ... more

TBD
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Bullish
Agency

Pepsi

Pepsi is returning to the Big Game as Super Bowl LIII's official halftime sponsor, along with a 30-second creative of its own starring rapper Cardi B. The brand's previous Super Bowl commercial showed scenes from generations past, including a throwback to Cindy ... more

30-second spot
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Goodby, Silverstein & Partners
Agency

Doritos

PepsiCo has announced that Doritos will make another Super Bowl appearance this year. Chance the Rapper will join up with the Backstreet Boys in the commercial highlighting the brand's newest flavor, Flamin' Hot Nacho. In Super Bowl LII, Doritos and Mountain Dew ... more

30-second spot
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Goodby, Silverstein & Partners
Agency

bubly

PepsiCo is using 30 of its 90 seconds of Super Bowl ad time to promote Bubly, the cola company's line of flavored sparkling water. The spot will star comedian Aparna Nancherla and singer Michael Buble, who will be giving the similarly named beverage a spelling lesson. ... more

30-second spot
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Goodby Silverstein & Partners
Agency

Audi

Audi is returning to the Big Game for the 10th time to promote its electric vehicle lineup. While exact details of the creative are still under wraps, the luxury car brand's 2019 Super Bowl TV spot will be a minute long and run during the second ... more

60-second spot
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Venables Bell & Partners
Agency

TurboTax

In announcing TurboTax's sixth consecutive Super Bowl appearance, the tax software brand's parent company (Intuit) also announced a sponsorship for both the AFC and NFC 2019 championship games and the 2019/2020 NFL season. TurboTax released a teaser portraying RoboChild ... more

TBD
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Wieden+Kennedy Portland
Agency

M&M's

M&M's will have a 30-second Super Bowl LIII commercial airing in the pod after kickoff in which the confectionery company will show off its new candy bar. The Big Game spot features Christina Applegate chauffeuring the pair of bickering mascots while threatening ... more

30-second spot
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BBDO New York
Agency

Avocados From Mexico

Avocados From Mexico's 30-second spot is expected to run in the second quarter. The brand's fifth consecutive Super Bowl commercial will mark the start of its "Always Worth It" campaign and likely aim for the funny bone as it reiterates selling points from its ... more

30-second spot
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Energy BBDO
Agency

Colgate

Colgate is tapping actor Luke Wilson to promote its Total toothpaste in a 30-second spot set to air during the third quarter of Super Bowl LIII. This marks the first time the brand has featured its signature product in a Big Game commercial. The last time the toothpaste ... more

30-second spot
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Red Fuse
Agency

Hyundai

In its eleventh Super Bowl outing in 12 years, Hyundai is running a single 60-second ad in the first quarter starring Jason Bateman, as well as a 30-second spot during the pre-game show. The casting decision points to a comedic tone shift for an advertiser that has kept ... more

60- and 30-second spot
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Innocean Worldwide
Agency

Kia

Kia is returning to the Big Game for its tenth consecutive year with an ad from David & Goliath, its agency of record since 2000. The actual creative duration, placement and content are unknown, but the auto maker is known for featuring celebrities in its Super Bowl ... more

TBD
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David & Goliath
Agency

Mercedes-Benz

Mercedes-Benz is making a return to the Super Bowl after sitting out last year. While this year's Big Game buy is still under wraps, the luxury car maker's Super Bowl 50 commercial, directed by the Coen Brothers--the esteemed filmakers' first-ever Super Bowl commercial--was ... more

60-second spot
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Pringles

The popular potato chip brand will make its second Big Game appearance with its Super Bowl LIII commercial. The creative will continue off of last year's "WOW" spot featuring Bill Hader "flavor stacking" his Pringles on set.

Head to ... more

TBD
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Grey Global Group Inc.
Agency

Toyota

While it's not yet clear how many ads Toyota will run in this year's Big Game, this will mark the auto maker's second consecutive year with a Super Bowl commercial. What we do know, however, is that the creative will focus on the RAV4.

TBD
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Burrell Communications Group LLC
Agency

WeatherTech

Marking the brand's sixth consecutive entry in the Super Bowl, WeatherTech has once again secured its place in the Big Game. This year the auto accessory manufacturer has increased its ad buy from 30 to 45 seconds. While the creative content is yet unknown, the brand has ... more

45-second spot
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Pinnacle Advertising
Agency
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