In an effort to challenge traditional narratives around gender roles, tennis champion Serena Williams joins up with Bumble CEO Whitney Wolfe Herd to send the message that women have the ability to define their own goals and ambitions. A peek behind the scenes of the company's Super Bowl LIII ad shows the all-female production team consulting the script and preparing the cameras as Williams steps out onto the court for an opening serve. The first installment in Bumble's "In Her Court" campaign will be revealed during the Big Game on Feb. 3, 2019.

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Serena Williams ... Athlete
Production
A.V. Rockwell ... Director, Eyvonne Carfora ... Producer, Helen Hollien ... Producer, Kelli Shannon ... Producer, Melissa Barany ... Producer, Rhea Scott ... Producer, Terri Shafirov ... Producer
Agency
VMLY&R (Creative Agency), Little Minx (Production Company)

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