Bumble Super Bowl 2019 Teaser, 'In Her Court: Anthem I' Featuring Serena Williams

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In an effort to challenge traditional narratives around gender roles, tennis champion Serena Williams joins up with Bumble CEO Whitney Wolfe Herd to send the message that women have the ability to define their own goals and ambitions. A peek behind the scenes of the company's Super Bowl LIII ad shows the all-female production team consulting the script and preparing the cameras as Williams steps out onto the court for an opening serve. The first installment in Bumble's "In Her Court" campaign will be revealed during the Big Game on Feb. 3, 2019.

Published
January 17, 2019
Advertiser
Bumble
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Bumble
Promotions
Win a trip to Super Bowl LIII
Songs - Add
None have been identified for this spot
Mood
Active
Hashtag
#inhercourt
Available At
App Store, Google Play
Events & Venues
2019 Super Bowl LIII Feb 3, 2019 at Mercedes-Benz Stadium
Actors - Add
Serena Williams ... Athlete
Production
Eyvonne Carfora ... Producer, Helen Hollien ... Producer, Kelli Shannon ... Producer, Melissa Barany ... Producer, Rhea Scott ... Producer, Terri Shafirov ... Producer
Agency
VMLY&R ... Creative Agency, Little Minx ... Production Company

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