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Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About M&M's Super Bowl 2018 TV Commercial, 'Human' Featuring Danny DeVito, Todrick Hall
Fed up with people wanting to eat him all the time, the red M&M wishes to be human after he finds a lucky penny. Little does he know, his wish would turn him into Danny DeVito in the flesh. He excitedly polls people on the streets, including Todrick Hall, and nobody wants to eat him anymore, which is great ... until he drops his lucky penny and gets hit by a truck. But even a hit like that can't take away this newfound joy. As he admires his good looks in a storefront window, the brown M&M can't help but remind him that he's still short and bald.
Advertiser
Products
Tagline
“Always Fun”
Songs
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Add
Mood
Funny
Super Bowl Commercial
Events & Venues
Super Bowl LII Feb 4, 2018 at U.S. Bank Stadium
Actors
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Add
Danny DeVito ... Red M&M, Billy West ... Voice Over Red M&M), Todrick Hall , Vanessa Williams ... Voice Over Brown M&M)
Agency
BBDO New York (Creative Agency)
Screenshots
More M&M's Commercials
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