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Bud Light Super Bowl 2018 TV Commercial, 'The Bud Knight'

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A battle commences and the king's people rejoice at the arrival of the Bud Knight. They believe they're saved, chanting "dilly dilly" as he rides his steed through the field. However, he rides right past them and enters a convenience store for a 12-pack of Bud Light. The Bud Knight apparently can't fight with them because his buddy is having a "30th birthday thing," but he adds that if the crowd survives the battle, they're welcome to join the gathering. The soldiers are let down, so the knight thrusts his sword into the air, conjuring a forceful lightning bolt that sends the enemy running. Watching the events unravel from a safe distance, the king grumbles that somebody likes attention.

Advertiser
Bud Light
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Bud Light
Tagline
“Famous Among Friends”
Songs - Add
None have been identified for this spot
Mood
Funny
Actors - Add
John Hoogenakker ... The King, Kelson Henderson ... Guy in white shirt and brown vest, Rafi SIlver ... Voice Over, Rory O'Sullivan ... Villager under the wagon
Characters
Knights
Animals
Horses
Agency
Wieden+Kennedy ... Creative Agency, O Positive ... Production Company
Screenshots
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