Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Bud Light Super Bowl 2018 TV Commercial, 'The Bud Knight'

A battle commences and the king's people rejoice at the arrival of the Bud Knight. They believe they're saved, chanting "dilly dilly" as he rides his steed through the field. However, he rides right past them and enters a convenience store for a 12-pack of Bud Light. The Bud Knight apparently can't fight with them because his buddy is having a "30th birthday thing," but he adds that if the crowd survives the battle, they're welcome to join the gathering. The soldiers are let down, so the knight thrusts his sword into the air, conjuring a forceful lightning bolt that sends the enemy running. Watching the events unravel from a safe distance, the king grumbles that somebody likes attention.

Advertiser
Advertiser Profiles
Products
Tagline
“Famous Among Friends”
Songs - Add
Mood
Funny
Scene Location
New Zealand
Actors - Add
John Hoogenakker ... The King, Kelson Henderson ... Guy in white shirt and brown vest, Rory O'Sullivan ... Villager under the wagon
Characters
Production
Jim Jenkins ... Director
Animals
Agency
Wieden+Kennedy New York (Creative Agency), O Positive (Production Company)

More Bud Light Commercials


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