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Bud Light Super Bowl 2018 TV Commercial, 'The Bud Knight'

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A battle commences and the king's people rejoice at the arrival of the Bud Knight. They believe they're saved, chanting "dilly dilly" as he rides his steed through the field. However, he rides right past them and enters a convenience store for a 12-pack of Bud Light. The Bud Knight apparently can't fight with them because his buddy is having a "30th birthday thing," but he adds that if the crowd survives the battle, they're welcome to join the gathering. The soldiers are let down, so the knight thrusts his sword into the air, conjuring a forceful lightning bolt that sends the enemy running. Watching the events unravel from a safe distance, the king grumbles that somebody likes attention.

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John Hoogenakker ... The King, Kelson Henderson ... Guy in white shirt and brown vest, Rafi SIlver ... Voice Over, Rory O'Sullivan ... Villager under the wagon
Wieden+Kennedy ... Creative Agency, O Positive ... Production Company
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