Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Bud Light Super Bowl 2017 Extended TV Commercial, 'Ghost Spuds'

The restless spirit of Spuds McKenzie returns in Bud Light's Super Bowl LI commercial. The dog ghost of Bud Light Past appears in Brian's living room to show him what he's been missing by neglecting to drink Bud Light with his friends. Brian has missed out on classic inside jokes like "bacon legs" and wasn't there to help out his buddies with an obvious trivia question. The proof is in the pants: it's not just about the parties, it's about the friendships.

Advertiser
Advertiser Profiles
Products
Tagline
“Famous Among Friends”
Songs - Add
Mood
Funny
Events & Venues
Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
Amanda Booth ... blonde woman at the bar, Brandon Black ... Friend who mentions bacon legs, Morgan Krantz ... Brian
Animals
Agency
Wieden+Kennedy New York (Agency)

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