Budweiser's Super Bowl LI commercial tells the story of its founder, Adolphus Busch, to celebrate the brand’s 141 years of working toward achieving the American dream. After leaving Germany, Busch ventures out into the United States with one mission: to brew beer. He experiences are few rough patches along the way, but when he reaches a bar in St. Louis, he meets his future business partner, Eberhard Anheuser.
iSpot Review — September 20, 2017
‘Born the Hard Way’ shared the story of Busch’s immigration, origins similar to that of many Americans, making it the second most engaging ad of the Super Bowl. Busch’s journey glued viewers to the screen with an Average View Rate of 97.29%, which is 7% higher than that of the average Super Bowl commercial. Airing the commercial early, Budweiser generated nearly half of its earned views before game day.