Budweiser's Super Bowl LI commercial tells the story of its founder, Adolphus Busch, to celebrate the brand’s 141 years of working toward achieving the American dream. After leaving Germany, Busch ventures out into the United States with one mission: to brew beer. He experiences are few rough patches along the way, but when he reaches a bar in St. Louis, he meets his future business partner, Eberhard Anheuser.

iSpot Review — September 20, 2017

‘Born the Hard Way’ shared the story of Busch’s immigration, origins similar to that of many Americans, making it the second most engaging ad of the Super Bowl. Busch’s journey glued viewers to the screen with an Average View Rate of 97.29%, which is 7% higher than that of the average Super Bowl commercial. Airing the commercial early, Budweiser generated nearly half of its earned views before game day.

Advertiser
Advertiser Profiles
Products
Tagline
“When Nothing Stops Your Dream, This Is the Beer We Drink.”
Songs - Add
None have been identified for this spot
Mood
Active
Scene Location
St. Louis, MO
Events & Venues
Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
Sam Schweikert ... Actor/Actress
Production
Chris Sargent ... Director
Agency
Anomaly (Agency)

More Budweiser Commercials

Get Full Metrics On This Ad

10 days of access across the site

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top