Colgate Super Bowl Commercials

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Colgate is tapping actor Luke Wilson to promote its Total toothpaste in a 30-second spot set to air during the third quarter of Super Bowl LIII. This marks the first time the brand has featured its signature product in a Big Game commercial. The last time the toothpaste maker was seen in the Big Game was with 2016's Every Drop Counts campaign, in which viewers were encouraged to turn off their faucets while brushing.

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