Audi S5 Super Bowl 2017 TV Spot, 'Daughter' [T1]

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Audi’s Super Bowl LI commercial, "Daughter," opens with a young girl competing in a male-dominated soap box derby with her father anxiously watching from the sidelines. A male voice-over asks if he should tell his daughter the males in her life are "worth more" than the females in her life and if he should tell her that “despite her education, drive, skills and intelligence, she will automatically be valued as less than any man she ever meets.” The man’s daughter races across the finish line in first place where she meets her cheering father, and the voice-over states that maybe one day he will be able to tell her something different. Audi of America states they are "committed to equal pay for equal work" and that "Progress is for everyone."

February 05, 2017
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2017 Audi S5
“Progress Is for Everyone”
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2017 Super Bowl LI Feb 5, 2017 at NRG Stadium
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Venables Bell & Partners ... Agency, PHD USA ... Media Agency

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