Audi S5 Super Bowl 2017 TV Spot, 'Daughter' [T1]

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

Audi’s Super Bowl LI commercial, "Daughter," opens with a young girl competing in a male-dominated soap box derby with her father anxiously watching from the sidelines. A male voice-over asks if he should tell his daughter the males in her life are "worth more" than the females in her life and if he should tell her that “despite her education, drive, skills and intelligence, she will automatically be valued as less than any man she ever meets.” The man’s daughter races across the finish line in first place where she meets her cheering father, and the voice-over states that maybe one day he will be able to tell her something different. Audi of America states they are "committed to equal pay for equal work" and that "Progress is for everyone."

Published
February 05, 2017
Advertiser
Audi
Advertiser Profiles
Facebook, Twitter, YouTube, Pinterest
Products
2017 Audi S5
Tagline
“Progress Is for Everyone”
Songs - Add
None have been identified for this spot
Mood
Emotional
Hashtag
#DriveProgress
Events & Venues
2017 Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
None have been identified for this spot.
Agency
Venables Bell & Partners ... Agency, PHD USA ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots