Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Audi S5 Super Bowl 2017 TV Commercial, 'Daughter'

Audi’s Super Bowl LI commercial, "Daughter," opens with a young girl competing in a male-dominated soap box derby with her father anxiously watching from the sidelines. A male voice-over asks if he should tell his daughter the males in her life are "worth more" than the females in her life and if he should tell her that “despite her education, drive, skills and intelligence, she will automatically be valued as less than any man she ever meets.” The man’s daughter races across the finish line in first place where she meets her cheering father, and the voice-over states that maybe one day he will be able to tell her something different. Audi of America states they are "committed to equal pay for equal work" and that "Progress is for everyone."

Advertiser
Advertiser Profiles
Products
Tagline
“Progress Is for Everyone”
Songs - Add
Mood
Emotional
Events & Venues
Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
None have been identified for this spot
Agency
Venables Bell & Partners (Agency)

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