Mercedes-AMG Super Bowl 2017 TV Spot, 'Easy Driver' Featuring Peter Fonda [T1]

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In the Coen Brothers' Super Bowl debut, a rough and tumble biker bar with an affinity for the movie "Easy Rider" is naturally set to the tune of "Born to Be Wild" by Steppenwolf. These aging bikers arm wrestle, shoot pool, headbutt each other and get into fisticuffs as a way of untangling their necklaces until they can unite in the face of a common foe. Whoever blocked in this surly gang is going to have hell to pay, unless it's Peter Fonda, Mr. Easy Rider himself. He compliments their rides and drives off into the sunset in his Mercedes-AMG GT Roadster.

Published
February 05, 2017
Advertiser
Mercedes-Benz
Advertiser Profiles
Facebook, Twitter, YouTube
Products
2018 Mercedes-Benz AMG GT Roadster
Tagline
“Driving Performance”
Songs
Born to Be Wild - Steppenwolf
Ad URL
http://www.mbusa.com/AMG
Mood
Active
Movies
Easy Rider
Scene Location
Route 66
Events & Venues
2017 Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
Peter Fonda ... Actor/Actress, Cazzey Louis Cereghino ... Arm wrestler with brown hair, Dale Dickey
Production
Dan Hainey ... Director of Photography, Richard Goldstein ... Producer, Robin Benson ... Producer, Ron Neter ... Producer
Agency
Merkley + Partners ... Agency, Company Films ... Production Company

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