Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Mercedes-AMG Super Bowl 2017 TV Commercial, 'Easy Driver' Featuring Peter Fonda

In the Coen Brothers' Super Bowl debut, a rough and tumble biker bar with an affinity for the movie "Easy Rider" is naturally set to the tune of "Born to Be Wild" by Steppenwolf. These aging bikers arm wrestle, shoot pool, headbutt each other and get into fisticuffs as a way of untangling their necklaces until they can unite in the face of a common foe. Whoever blocked in this surly gang is going to have hell to pay, unless it's Peter Fonda, Mr. Easy Rider himself. He compliments their rides and drives off into the sunset in his Mercedes-AMG GT Roadster.

Advertiser
Advertiser Profiles
Tagline
“Driving Performance”
Mood
Active
Movies
Scene Location
Route 66
Events & Venues
Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
Peter Fonda ... Actor/Actress, Dale Dickey
Production
Dan Hainey ... Director of Photography, Ethan Coen ... Director, Joel Coen ... Director, Richard Goldstein ... Producer, Robin Benson ... Producer, Ron Neter ... Producer
Agency
Merkley+Partners (Agency), Company Films (Production Company)

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