7 Mistakes to Avoid When Ramping Up TV Advertising
It’s a buyer’s market for TV advertisers. But building trust and support around a TV advertising program is hard. Is it worth the investment? How do you prove the value? Are you driving results? The moment you can prove return on your investment is the moment your budget gets much more secure. However, there are… Read More
TV Disrupt 2020
June 3rd, 2020 at 12:30 PM ET (Duration: 1h 30m) The TV industry has changed suddenly and dramatically, leaving advertisers racing to adapt to a volatile marketplace. With less TV ad inventory booked up front, traditional measurement systems will lag as economic uncertainty pressures businesses to quickly drive and prove results. Watch the recording of iSpot’s virtual event TV… Read More
That Big TV Conference
New York, NY – Our own SVP of Media Partnerships, Stu Schwartzapfel will be sitting on the “Measurement Matters” panel. This conversation will dive into the emergent models around standards, research, and what our community needs to do in order to solve these challenges so that we all move ahead, successfully.
Variety Cannes Lions Studio 2019
The Variety Cannes Lions Studio will be hosted by iSpot.tv and Inscape from June 18-20th. CMOs from top brands are invited into the studio for networking and on-camera interviews with the Variety editors. Check out last year’s Variety Studio here. To book a meeting in the studio, please email firstname.lastname@example.org.
ANA Data and Measurement Conference
This conference in Orlando, FL facilitated the exploration of topics such as managing data, cross-platform measurement and attribution, AI, predictive analytics, neuroscience marketing, and much more. Did you see our booth? Look for us at major industry events all over the country: