VAB The State of TV Measurement Webinar Series
August 8, 2023 - August 10, 2023
iSpot is sponsoring the VAB State of TV Measurement, a 3-day webinar series, once again this year. Don’t miss out on iSpot’s Steve Murtos, SVP of Brand Partnerships East session on Day 2 (August 9th): Currency Evolution: The Shift to a Multi-Currency Landscape and the Exciting Opportunities for Marketers.
Wednesday, August 9 | 12:00-12:30pm ET
In this conversation, we turn our attention to video currency and the dramatic changes and new opportunities in this growing marketplace. Leaders from across our industry will share their perspectives on how the shift to a multi-currency landscape will impact how marketers plan, buy measure their video ad campaigns. We’ll discuss the challenges for both buyers and sellers in this evolving marketplace, as well as how innovation and choice is enabling brand growth.
What you’ll learn:
- How the evolution and expansion of currency options is impacting the video marketplace and what it means for how marketers transact and buy their cross-video campaigns.
- What we learned/are learning from the ‘22/23 upfront negotiations.
- Predictions on what the multi-currency marketplace of the future might look like.