Cynopsis 7th Annual Measurement & Data Conference

This is a pivotal moment for measurement, and the Cynopsis Measurement & Data Conference is where you’ll hear and see from the people who are making the decisions advancing our industry. With a plethora of inventive measurement solutions across more platforms than ever, this is an exciting time in the business – and the moment people have been waiting years for. The event will discuss the latest trends in attribution, addressable TV, CTV, OTT, privacy, data, ad fraud and more.

Join Mark Marshall, President for Advertising Sales and Partnerships from NBCUniversal, and Stu Schwartzapfel, SVP for Media Partnerships from iSpot.tv, at 12:15 pm EST as they discuss innovations in TV measurement and explore key findings from 60+ alternative currency advertiser test & learns conducted with leading holding companies. Gain insightful perspectives and actionable tips on how to prepare for the next chapter in TV currency and measurement.